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Discourses on Silver in Textiles: An analysis of companies, consumers and media statements towards an understanding of discourses about silver in relation to sustainability.
University of Borås, Faculty of Textiles, Engineering and Business.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Abstract [en]

Purpose – The purpose of this study is to find and analyse discourses on silver substances in outdoor clothing circulating among companies, consumers, and media in relation to sustainability.

Design/methodology/approach – A comparative research design was used. Semi-structured interviews were used as a method for collecting information, in addition to texts from online news articles and company webpage. Critical discourse analysis was used to analyse the texts.

Findings – The findings indicate there are different statements circulating among the companies, consumers, and media. These statements are together forming conflicting discourses on whether silver is positive or negative in relation to sustainability. It is made evident in the findings that the consumers, companies, and media disagree in their discourses.

Originality/value – This study contributes to research by identifying and analysing discourses within the growing silver treated textile industry. The study belongs to the first round of research within discourses on silver in textiles in relation to sustainability.

Place, publisher, year, edition, pages
2017.
Keywords [en]
Silver, Sustainability, Textile, Outdoor Clothing, Company Discourse, Consumer Discourse, Media Discourse
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-13830OAI: oai:DiVA.org:hb-13830DiVA, id: diva2:1190721
Subject / course
Textile management
Available from: 2018-03-28 Created: 2018-03-15 Last updated: 2018-03-28Bibliographically approved

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  • apa
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  • de-DE
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
  • rtf