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Brands, consumer choice and decision-making
Ekström, Karin M.
University of Borås, Faculty of Textiles, Engineering and Business.
ORCID iD:
0000-0003-0969-7628
Gianneschi, Marcus
University of Borås, Faculty of Textiles, Engineering and Business.
2017 (English)
In:
Brand Theories: A multi-perspective approach to brands and branding / [ed] Jon Bertilsson and Veronica Tarnovskaya, Lund: Studentlitteratur AB, 2017, p. 145-164
Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2017. p. 145-164
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hb:diva-13625
ISBN:
9789144116242 (print)
OAI: oai:DiVA.org:hb-13625
DiVA, id:
diva2:1180968
Available from:
2018-02-07
Created:
2018-02-07
Last updated:
2018-04-30
Bibliographically approved
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Ekström, Karin M.
Gianneschi, Marcus
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Gianneschi, Marcus
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
fi-FI
nn-NO
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html
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