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Brands, consumer choice and decision-making
University of Borås, Faculty of Textiles, Engineering and Business.ORCID iD: 0000-0003-0969-7628
University of Borås, Faculty of Textiles, Engineering and Business.
2017 (English)In: Brand Theories: A multi-perspective approach to brands and branding / [ed] Jon Bertilsson and Veronica Tarnovskaya, Lund: Studentlitteratur AB, 2017, p. 145-164Chapter in book (Other academic)
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Lund: Studentlitteratur AB, 2017. p. 145-164
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Business Administration
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URN: urn:nbn:se:hb:diva-13625ISBN: 9789144116242 (print)OAI: oai:DiVA.org:hb-13625DiVA, id: diva2:1180968
Available from: 2018-02-07 Created: 2018-02-07 Last updated: 2018-04-30Bibliographically approved

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Ekström, Karin M.Gianneschi, Marcus

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CiteExportLink to record
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  • apa
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