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Consumer behaviour: Classical and contemporary perspectives
University of Borås, Faculty of Textiles, Engineering and Business.ORCID iD: 0000-0003-0969-7628
Linköpings universitet.
Stockholms universitet.
2017 (English)Book (Other academic)Alternative title
Konsumentbeteende : Klassiska & samtida perspektiv (Swedish)
Abstract [en]

Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in today’s society since consumption has become an increasingly important part of people’s lives.

This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective. The impact of consumption on the environment is important to highlight, not least with regard to future generations. The book also has a consumer perspective in that the consumer is not seen as a passive recipient of offers, but rather as an active actor who must be given the opportunity to make his or her voice heard. A better understanding of consumers’ different living conditions and the situations they encounter will give companies and other organizations a better chance to reach out to consumers and meet their needs.

Consumer Behavior is also available in Swedish, published byStudentlitteratur.

Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2017. , p. 310
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-13623ISBN: 9789144116815 (print)OAI: oai:DiVA.org:hb-13623DiVA, id: diva2:1180940
Available from: 2018-02-07 Created: 2018-02-07 Last updated: 2018-04-20Bibliographically approved

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Ekström, Karin M.

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf