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Where do they go?: A study of university academics who choose not to be on Facebook
University of Borås, Faculty of Librarianship, Information, Education and IT.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
Vart tar de vägen? : En studie av universitetslärare som väljer att inte vara aktiva på Facebook (Swedish)
Abstract [en]

This study will look at a group of people not often researched and neglected by organisations; those who actively choose to stay off the social networking site Facebook. The aim is to find out the reasoning behind why a particular group, that is information science university academics, choose to stay off Facebook. This group represents an intellectual part of society who possesses specific knowledge of what it entails to be a member of Facebook as far as security and personal integrity is concerned.The aim is to find out what reasoning is behind their active choice, whether it is a security issue or merely a choice to do other things with one´s private time. Theories examined deal with how a person's background, values, trust issues and education can influence the choices he or she makes regarding Facebook.The study subjects were asked the same questions during a research interview, with the main question being “why are you not on Facebook”. The results of the interviews were analysed and each person was sorted under one or several categories: Idealists, pragmatists, sceptics and technocrats.Pragmatists were the most represented, typically people who consider Facebook a waste of time and prefer to meet people in real life rather than online.The study showed that all inactives use Internet for emailing and research; some use it to indulge their personal interests. Being part of a professional group that works with media related topics gives this group both an insight on security issues but also underlines an urge to stay offline in their private lives.

Place, publisher, year, edition, pages
2017. , 38 p.
Keyword [en]
Facebook, social media, inactives, university academics, non-users
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-12943OAI: oai:DiVA.org:hb-12943DiVA: diva2:1153072
Available from: 2017-11-24 Created: 2017-10-27 Last updated: 2017-11-24Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf