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Från konkurrent till kollega: En kvalitativ studie somundersöker hur två företags identiteter vid uppköpkan slås samman till en gemensam online-identitet
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
From competitor to co-worker : A qualitative study that explores how the identity of two companie supon acquisition can be merged into a common online identity (English)
Abstract [en]

The purpose of this bachelor thesis is to investigate how a common web-identity can be conveyed on a website when a company is being bought through acquisition. The specific examination is performed on the website of Donald’s foto after their acquisition of Torins in Borås. Qualitative interviews have been conducted with customers and staff from both companies to gain insight regarding strengths which is considered important to merge after the buyout. The conclusion of this paper is that two formerly competing groups on the same market can very well unite into one common web-identity through applied web design as long as they have similar goals with their corporate identities. Suggestions for website development is to create a united graphic webprofile, how service and knowledge can be conveyed on the website and how the design can be improved.

Place, publisher, year, edition, pages
2017. , p. 43
Keyword [sv]
Identitetsbildning, webbdesign, online-identitet, grafisk webbprofil, företagsförvärv, företagsidentitet, varumärke
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-12897OAI: oai:DiVA.org:hb-12897DiVA, id: diva2:1151230
External cooperation
Donalds Foto
Available from: 2018-02-15 Created: 2017-10-23 Last updated: 2018-02-15Bibliographically approved

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Information Studies

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf