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Informationsarkitektur för användarbehov: en användarcentrerad analys av Oatly.com
University of Borås, Faculty of Librarianship, Information, Education and IT.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Information Architecture for User Needs : a usercenteredanalysis of Oatly.com (English)
Abstract [en]

The purpose of this bachelor thesis is to examine the usabilityof Oatly.com, using qualitative as well as quantitative methodswithin usercentereddesign and information architecture, inorder to propose ways of developing and improving it. Byanalyzing the content of the website’s home page, andcomparing it to the home pages of similar websites usingcompetitive benchmarking, suggestions are made on how toimprove the home page of the website, along with results fromcontextual inquiries carried out using participants representingthe company’s target group. The methods used are followedout from a usability perspective, and are focused on the needsand preferences of the target group. The conclusion reached inthis thesis suggests that the overall quality of Oatly.com iswell thought out and adjusted to appeal to the desired targetgroup. However suggestions are made on how the website canbe adjusted and improved in order to appeal to the targetaudience, as well as ways for Oatly to continue the assessmentand analysis of how to continually evolve and improve thewebsite. The suggestions for development of the websiteinclude adding a search function, adding significant content tothe productandcontact pages, adding content which explainsto the user how the company’s products can be utilized, aswell as changing the current utilization of the slider on thehome page.

Place, publisher, year, edition, pages
2016.
Series
Examensarbete: Webbredaktör, 2016:14
Keyword [sv]
användarupplevelse, användbarhet, competitive benchmarking, contextual inquiry, informationsarkitektur, Oatly
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hb:diva-11733OAI: oai:DiVA.org:hb-11733DiVA: diva2:1063473
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2017-01-23 Created: 2017-01-10 Last updated: 2017-01-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf