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Användarupplevelse vid bostadsköp på webben: En utvärdering av Derome Mark & Bostads webbplats
University of Borås, Faculty of Librarianship, Information, Education and IT.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
User experience during purchase of residence on the web (English)
Abstract [en]

The aim of this study was to find aspects for improvement of the user experience on the website of the company Derome Mark & Bostad, a company that builds and sells houses and apartments. Before this study no such evaluation had been done on the website, and the company did not know their customer very well.

For the evaluation the methods Contextual Inquiry (CI) and survey were used. For the CI:s the participants performed a number of tasks on the website, while giving feedback on the website. The survey was designed to involve the aspects that came up in the CI:s, and it was sent out to former customers.

The most important aspect on the website for the participants was the information. This included information on price and size, and pictures. Overall the participants wanted a bit more information and more complete information. The second most important aspect was the information architecture. The menu was an important feature here, one that needed to be improved. Long pages with text were also a problem.

Third came the design of the website. This was important both for the feel of the site, which in this case was nice and modern, and to help make important information clearer. What the website lacked a bit in this aspect was a more consistent and neat layout.

Last in the study, suggestions were made on how these aspects on the website can be improved, based on the results of the CI:s and survey.

Place, publisher, year, edition, pages
2016.
Series
Examensarbete: Webbredaktör, 2016:7
Keyword [sv]
Användarupplevelse, Bostadsköp, Webbevaluering, Information, Informationsarkitektur, Design, Contextual Inquiry, Enkät
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hb:diva-10855OAI: oai:DiVA.org:hb-10855DiVA: diva2:1032963
External cooperation
Derome Mark & Bostads
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2016-10-17 Created: 2016-10-05 Last updated: 2016-10-17Bibliographically approved

Open Access in DiVA

web2016_7(1966 kB)236 downloads
File information
File name FULLTEXT01.pdfFile size 1966 kBChecksum SHA-512
957d24b900940dafb1ac7d019989090aaf1ab6d5409be9579e5d92cddd8454cda083c5a1a415bee51098c77c00abbe3d59ad7f5d1a437bf57d2f07b9e08330d8
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf