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Wenn Konsum aus dem Zirkus der Emotionen ausbricht
Högskolan i Borås, Institutionen Textilhögskolan. (Textile Management)
2012 (tysk)Inngår i: …und schopping-center, Das Lesebuch und Nachdenkbuch / [ed] K. Schneider, EKAZENT, Wien , 2012, s. 262-283Kapittel i bok, del av antologi (Annet vitenskapelig)
Hållbar utveckling
Innehållet faller inom området hållbar samhällsutveckling
Abstract [en]

Emotions as an experience of the senses are not the same emotions as a manifestation of feelings. Lifestyle and Experiential Marketing understand emotions as intangible added value and create a world of sensuality without meaning. In these imaginary worlds consumers have begun to look for reliable clues on the lookout, they have developed a deep longing for the authentic. Another dealing with emotions is presented, which is influenced by the desire of people for meaning and identity, and a new understanding of marketing and communications. Based on the socio-cultural model of consumption and strategy of real quality, it shows how to operate successfully in our troubled presence on the market.

sted, utgiver, år, opplag, sider
EKAZENT, Wien , 2012. s. 262-283
Emneord [en]
fashion, marketing, Textilt management
HSV kategori
Forskningsprogram
Textil och mode (generell)
Identifikatorer
URN: urn:nbn:se:hb:diva-5115Lokal ID: 2320/11860ISBN: 978 3 200 02810 4 (tryckt)OAI: oai:DiVA.org:hb-5115DiVA, id: diva2:884536
Tilgjengelig fra: 2015-12-17 Laget: 2015-12-17 Sist oppdatert: 2018-01-02bibliografisk kontrollert

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Totalt: 270 treff
RefereraExporteraLink to record
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  • apa
  • harvard1
  • ieee
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Språk
  • de-DE
  • en-GB
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  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
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Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf