Design management and Brand Management: nice couples or false friends?
2010 (English)In: New perspectives in Design Management: Selected Writings from Business & Design Lab 2007-2010 / [ed] Jill Woodilla, Ulla Johansson, Business & Designlab Publications Göteborgs universitet , 2010Chapter in book (Refereed)
Place, publisher, year, edition, pages
Business & Designlab Publications Göteborgs universitet , 2010.
Keywords [en]
design management, brand management, marketing, industrial design, fashion management
National Category
Social Sciences
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-5053Local ID: 2320/10138ISBN: 978-91-633-7370-1 (print)OAI: oai:DiVA.org:hb-5053DiVA, id: diva2:884472
2015-12-172015-12-172017-12-25Bibliographically approved