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Showroom the Future of Online Fashion Retailing 2.0: Enhancing the online shopping experience
Högskolan i Borås, Akademin för textil, teknik och ekonomi.
2015 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data

sted, utgiver, år, opplag, sider
2015. , s. 60
Emneord [en]
showroom, online shopping, return, e-satisfaction, e-trust, e-service quality online purchase decision-making, product evaluation
HSV kategori
Identifikatorer
URN: urn:nbn:se:hb:diva-159OAI: oai:DiVA.org:hb-159DiVA, id: diva2:815876
Fag / kurs
Fashion management
Uppsök
Social and Behavioural Science, Law
Tilgjengelig fra: 2015-06-04 Laget: 2015-06-02 Sist oppdatert: 2015-07-07bibliografisk kontrollert

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