Responding the market demand and improving product utilization using rent-and-sell strategy
2019 (English)Conference paper, Published paper (Refereed)
Sustainable development
According to the author(s), the content of this publication falls within the area of sustainable development.
Abstract [en]
The purpose of this article is to analyse a business scenario, which combines the apparel rent-and-sell strategies to maximize apparel utilization while reducing the overall demand for new products. The developed game theory models hypothesize aspects including product quality, manufacturing cost, product use-cycles, and renting as alternate to buying to investigate their impact on the supply chain actors. Further, the developed supply chain scenarios have been numerically illustrated and compared against the sell-only business scenario to quantify the impact of product renting.
Place, publisher, year, edition, pages
2019.
Keywords [en]
game theory, supply chain setup, alternative business model, product utilization
National Category
Business Administration
Research subject
Textiles and Fashion (General); Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-28561OAI: oai:DiVA.org:hb-28561DiVA, id: diva2:1694739
Conference
The 6th International EurOMA Sustainable Operations and Supply Chains Forum, Gothenburg, Sweden, March 18-19, 2019.
2022-09-112022-09-112022-09-12Bibliographically approved