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Dark patterns: en studie av förekomsten av gränssnittsdesign som manipulerar, samt användarnas tankar kring det
University of Borås, Faculty of Librarianship, Information, Education and IT.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Dark Patterns : A study of the presence of interface design which manipulates and what the users think about that (English)
Abstract [en]

This study examines the presence of interface design called dark patterns. The term is used for web design that aims to deceive or influence users to do something that they do not intend to do and that benefits the company in question. Six different e-commerce websites are examined to investigate if any interface design can be categorized as dark patterns. The examples found are used as a basis for further discussing how users reflect regarding these methods. The study shows that interface design that is categorized as a dark pattern seems to be normalized by the users. The study also shows that the presence of dark patterns affects the user's trust in the site but does not necessarily lead to the user not returning to the site again.

Place, publisher, year, edition, pages
2021.
Keywords [sv]
Dark pattern, Vilseledande gränssnittsdesign, Digital nudging, Etik i webbdesign, Light pattern, Malicious interface, Persuasive design
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-26651OAI: oai:DiVA.org:hb-26651DiVA, id: diva2:1601498
Available from: 2021-10-12 Created: 2021-10-08 Last updated: 2022-03-02Bibliographically approved

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