This very short note was originally prepared as a “Viewpoint” for the virtual ISIC conference organized from Pretoria, South Africa in September/October 2020. The idea of the viewpoints was to allow some well-known figures from the world of information behaviour, to present points of view or ideas on current developments, without the necessity for the formal submission and presentation of papers. Consequently, this short note lacks the structure of a formal paper and is simply some personal notes on my current thinking about information behaviour.