This paper attempts an investigation of how environmental protection and destruction are framed in social media accounts of environmentally relevant everyday life practices, especially with a view to the types of futures that are brought in, envisioned, implied or bracketed. To trace this it draws on a case study with material from a group of interconnected, active Swedish environ- mental, family-life blogs and from other social media applications mashed- up in these blogs. In staging their everyday and domestic lives people repro- duce, shape and re-invent discursive and practice repertoires. It is striking to see how seemingly trivial practices connected with environmental awa- reness, recycling, choosing certain products, cycling, avoiding flying, saving energy, avoiding plastic or vegetarian cooking are woven into varying kinds of larger narratives of longing, change, fear, hope, engagement or withdrawal and how this is shaped by the affordances of social media. Uniting interests in the informational value of material practices and in the “small” politics of the web, drawing on Bakardjieva's notion of subactivism, this presentation adds to examinations of how continuous discursive alignments of certain practices with environmental protection and destruction shape the produc- tion and circulation of certain types of information on the environment and environmental ethics.; Published meeting abstract