Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Customer Analytics in Fashion Retail Industry
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (English)In: Functional Textiles and Clothing / [ed] Dr. Abhijit Majumdar, Prof. Deepti Gupta, 2018, p. 349-361Conference paper, Published paper (Refereed)
Abstract [en]

This paper aims to give an overview of customer analytics in fashion retail industry in the era of big data. Fashion retail industry has been facing significant challenges since last few years due to rapidly varying customer demands. Nowadays, customers are much more informed and connected because of social media and other channels on the Internet. They demand more personalized services, and perception is not sufficient to understand our customers. Therefore, we need data to understand our customers and meet their expectation. We will discuss how customer analytics can create value in fashion retail industry, strategies and methodology to examine the consumer data. Employing and investing in these methods and technologies, industry will benefit from improved revenues, improve in sales, higher customer retention rates and thereby it will sustain in the uncertain markets. Segments are created using recency value of the customers, and their future behavior is predicted using transition matrix.

Place, publisher, year, edition, pages
2018. p. 349-361
Series
Functional Textiles and Clothing, ISSN 978-981-13-7720-4, E-ISSN ISBN: 978-981-13-7721-1
Keywords [en]
Customer analytics Big data Segmentation Consumer behavior Fashion retail industry
National Category
Computer and Information Sciences
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-22819DOI: 10.1007/978-981-13-7721-1_27OAI: oai:DiVA.org:hb-22819DiVA, id: diva2:1393433
Conference
Functional Textiles and Clothing, Conference 2018.
Available from: 2020-02-16 Created: 2020-02-16 Last updated: 2020-03-04Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Giri, Chandadevi

Search in DiVA

By author/editor
Giri, Chandadevi
By organisation
Faculty of Textiles, Engineering and Business
Computer and Information Sciences

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 92 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf