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Navigering och användarupplevelse: En studie av navigering på e-handelsplatser med inriktning skönhetsprodukter
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Navigation and user experience : A study of the navigation on beauty e-commerce websites (English)
Abstract [en]

In this study, we examined the user experience of horizontal, vertical and faceted navigation on two beauty e-commerce websites. As a data collection method, we conducted user testing with the think aloud method and interviews. The results showed differences in how the users experienced the navigation at the beginning and after use. More specifically, the results showed that users initially expressed negative feelings related to the vertical navigation system, which became more positive after use. Moreover, the study showed that the user experience of the horizontal navigation system changed over time, where the initial experience was more positive than the end experience. The study also revealed various experiences and feelings related to faceted navigation which suggests that the user experience of faceted navigation depends on several different factors which needs to be further explored.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Användarupplevelse, navigering, e-handel
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hb:diva-22422OAI: oai:DiVA.org:hb-22422DiVA, id: diva2:1385346
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2020-01-14 Created: 2020-01-14 Last updated: 2020-01-14Bibliographically approved

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Information Systems

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf