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Estetiken som funktion: En studie om hur estetiska animationer på webben påverkar användarupplevelsen
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Aesthetics as function : A study of how aesthetic animations on the web affects the user experience (English)
Abstract [en]

The purpose of this bachelor thesis is firstly to find out individuals' perceptions of an animation that has no other planned function than to be aesthetically appealing. Secondly, to investigate how users of a web page perceive an aesthetic animation and how this animation affects their user experience of, and dedication towards, the site. Two identical website prototypes – one with and without aesthetic animation – were was developed for use in this study. An experimental approach has been adopted and qualitative and quantitative approaches were combined in the collection of data. 13 strategically selected study participants were divided into one experiment group and one control group. The experiment group was shown the prototype with the aesthetic animation and the control group was shown the website without animation. The experiment methods consisted of observation, think-aloud and a questionnaire form. The form primarily focused on questions about the participants' perceptions and experiences of the website prototype. The results show clearly higher levels of positive user experience and levels of engagement towards the website prototype in the experiment group compared with the control group. In the experiment group, the majority of participants experienced a positive perception of the aesthetic animation and it also affected their user experiences of and levels of engagement with the website positively.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Animationer, användarupplevelse, estetik, webbdesign, engagemang, informationsarkitektur
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hb:diva-22421OAI: oai:DiVA.org:hb-22421DiVA, id: diva2:1385341
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2020-01-14 Created: 2020-01-14 Last updated: 2020-01-14Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf