Supply chain traceability has emerged as a prime requirement for multi-tier supply chains. It not only enables the supply chain visibility but also caters to the consumer requirements related to transparency, quality assurance, and production tracking. Nonwoven supply chain is one such example that particularly requires traceability implementation due to prevailing problems related to information asymmetry and complex supply chain networks. Conversely, it is challenging for supply chain partners to share all the competitive information in the unsecure environment. In this context, in line with Industry 4.0, this study investigates blockchain technology, which uses a shared and secured data infrastructure to keep track of information about assets and requires no central authority to function. It further proposes a blockchain-based traceability framework that explains supply chain partner interaction and network architecture at organizational level and smart contract and transaction validation rules at the operational level. In order to illustrate the application of the framework, the study presents an example of a nonwoven supply chain to track the nonwoven manufacturing and distribution processes. The proposed system can build a technology-based trust among the supply chain actors, where the distributed ledger would be used to store and authenticate of supply chain transactions.