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Millennials Motivations for Shopping Second-Hand Clothing as part of a Sustainable Consumption Practice
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Abstract [en]

Purpose - The purpose of this study is to investigate the underlying causes for the millennials’ engagement into reusing clothes who are characterised by both, a high consumption of second-hand clothing and a certain environmental awareness. Considered as both, a sustainable consumption practice as well as a current trend, it shall be focused in what way these aspects influence the millennials’ consumption of second-hand clothing.

Design/Methodological Approach - For answering the research questions, a qualitative approach was followed including 10 semi-structured face-to-face interviews with millennials who shop second-hand clothing in Swedish charity thrift shops.

Findings - The findings reveal various motivations of millennials for shopping second-hand clothing and its connection to being a current trend. It is somewhat influencing millennials that shopping second-hand clothing is a sustainable consumption practice. However, it is rather motivated to be part of the trend. In some cases it displays a justification for a higher consumption of clothing. However, environmental concerns do not appear as the primary motive. The findings lead to the assumption that shopping second-hand clothing fulfils the same needs as fashionable clothes do for the millennials.

Originality/ Value - Little research has been conducted to understand the millennials’ underlying causes for engaging into second-hand shopping. Recently, they have been discovered as a cohort with a high affinity to reusing clothes. This study examined millennials’ various motivations, taking a closer look on environmental concerns as shopping second-hand clothing is considered as a sustainable consumption practice. Furthermore, it is investigated which role second-hand shopping has in the overall clothing consumption of millennials. Though the findings are not generalizable, they can serve as a basis for future quantitative research within this contemporary and relevant field in the world of textiles and clothing.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Second-Hand Shopping, Clothing, Millennials, Sustainable Consumption Practice, Consumption Behaviour
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-21765OAI: oai:DiVA.org:hb-21765DiVA, id: diva2:1353887
Subject / course
Textile management
Available from: 2019-09-25 Created: 2019-09-24 Last updated: 2019-09-25Bibliographically approved

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2526272829303128 of 34
CiteExportLink to record
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Citation style
  • apa
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Language
  • de-DE
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  • sv-SE
  • Other locale
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Output format
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