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Climate of Data-driven innovation within e-business retail actors
University of Borås, Faculty of Textiles, Engineering and Business. (Swedish Institute for Innovative Retailing; Handelsgruppen)ORCID iD: 0000-0003-2219-1525
2019 (English)In: FIIB Business Review, ISSN 23197145, Vol. 8, no 2, p. 79-87Article in journal (Refereed) Published
Abstract [en]

Even though contemporary practice within e-business retailing demonstrates knowledge on how to collect and process big data, e-businesses have a hard time with the organizational mind-set to focus on data-driven innovation. In this perspective paper the author analyses an action-research study from a Swedish e-business retail actor, and explores how to change the mind-set to focus on data-driven innovation, and identifies the results from such a change. With a rich empirical data, the author demystifies the rather complex view of data-driven innovation within e-business firms, and describes how data analytics helped improve new processes and stimulated a data-driven decision making climate. The study shows climate can be changed if deploying socio-technical resources, but also creativity and team spirit.

Place, publisher, year, edition, pages
Sage Publications, 2019. Vol. 8, no 2, p. 79-87
National Category
Business Administration
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-21681DOI: 10.1177/2319714519845777OAI: oai:DiVA.org:hb-21681DiVA, id: diva2:1348109
Projects
Datadriven innovation: algoritmer, plattformar och ekosystem
Funder
Knowledge Foundation, 20160035Available from: 2019-09-03 Created: 2019-09-03 Last updated: 2019-09-12Bibliographically approved

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Sundström, Malin

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