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Climate of Data-driven innovation within e-business retail actors
Högskolan i Borås, Akademin för textil, teknik och ekonomi. (Swedish Institute for Innovative Retailing; Handelsgruppen)ORCID-id: 0000-0003-2219-1525
2019 (engelsk)Inngår i: FIIB Business Review, ISSN 23197145, Vol. 8, nr 2, s. 79-87Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Even though contemporary practice within e-business retailing demonstrates knowledge on how to collect and process big data, e-businesses have a hard time with the organizational mind-set to focus on data-driven innovation. In this perspective paper the author analyses an action-research study from a Swedish e-business retail actor, and explores how to change the mind-set to focus on data-driven innovation, and identifies the results from such a change. With a rich empirical data, the author demystifies the rather complex view of data-driven innovation within e-business firms, and describes how data analytics helped improve new processes and stimulated a data-driven decision making climate. The study shows climate can be changed if deploying socio-technical resources, but also creativity and team spirit.

sted, utgiver, år, opplag, sider
Sage Publications, 2019. Vol. 8, nr 2, s. 79-87
HSV kategori
Forskningsprogram
Handel och IT
Identifikatorer
URN: urn:nbn:se:hb:diva-21681DOI: 10.1177/2319714519845777OAI: oai:DiVA.org:hb-21681DiVA, id: diva2:1348109
Prosjekter
Datadriven innovation: algoritmer, plattformar och ekosystem
Forskningsfinansiär
Knowledge Foundation, 20160035Tilgjengelig fra: 2019-09-03 Laget: 2019-09-03 Sist oppdatert: 2019-09-12bibliografisk kontrollert

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