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Bibliotekariebilder i dagens platsannonser. En diskursanalys.
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2005 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Today's images of the librarian in job advertisements. A discourse analysis. (English)
Abstract [en]

The aim of this Masters thesis is to examine the librarian discourses that can be identified in the job advertisements of today, to examine how the discourses differ and also how these discourses might influence the librarian profession and its status. The method of investigation is a qualitative analysis of printed sources, using Ernesto Laclaus and Chantal Mouffes discourse theory as well as the theory of professions as a theoretical base. The thesis shows that two discourses can be identified in job advertisements for 2004, one public librarian discourse and one scientific librarian discourse. The major difference between the two discourses are work tasks where the public librarian discourse very often contains areas of responsibility and development work, whereas the scientific librarian discourse often contains administrative work tasks. Other differences include a great demand for driving licences and an interest in children and youth in the public librarian discourse, something which is not asked for at all in the scientific librarian discourse where there is a great demand for knowledge of languages instead. The consequences for the librarian profession and its status from these discourses might be both positive and negative. However, we don't believe that the job advertisements and the discourses we've found in those advertisements can alter society's negative view of the librarian profession.

Place, publisher, year, edition, pages
University College of Borås. Swedish School of Library and Information Science (SSLIS) , 2005.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid Bibliotekshögskolan/Biblioteks- och informationsvetenskap, ISSN 1404-0891 ; 2005:139
Keywords [en]
library and information science
Keywords [sv]
biblioteks- och informationsvetenskap
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-18092Local ID: 2320/1417OAI: oai:DiVA.org:hb-18092DiVA, id: diva2:1310006
Note
Uppsatsnivå: DAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf