Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer practices in use and disposal: the sustainable fashion challenge
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

In the last two decades a drive for sustainable fashion emerged, grew and ultimately failed. In its beginnings the boom of green fashion and the saturation of labelled so-called sustainable garments, followed by the realization that most of the labelling did not hold any consistency behind it, overwhelmed consumers and made them immune to the effects of green marketing. This occurred because of the approach the fashion industry took regarding the topic. They needed to sell their products no matter what, and if a green tag with a recycling logo and a “green is the new black” motto would help them, they would embrace it. However, after several scandals and inquiries about the validity of the sustainable claims advertised, consumers grew rapidly disappointed and eventually unconcerned, falling back into their usual consumption habits without regard for ethical and environmental aspects. Nevertheless, once uncovered, the issues emerging from the production of garments could not be hidden once again, and companies were then required to take regulatory measures in order to mitigate the effects of the industry, if only to satisfy the general public’s knowledge and perceptions of the brands. As is well known this is not yet standard procedure and the ideal scenario for sustainable fashion production is still a road that continues on, but a small battle was won in the sustainability agenda and corporate social responsibility is nowadays common practice within large enterprises, again, if only for the sake of their stakeholders view. The truth, however, proves to be that this is not enough. Of the main environmental issues caused by clothing, not production, but use and consumption proved to be the most critical points in the larger picture. The amount of water, energy and waste created by laundering alone poses one of the biggest threats to the sustainable fashion notion, as well as the ever increasing textile waste in landfills. These issues are related entirely to each individual user and their actions, but the endeavor of making the large public aware of this issue is being undertaken by several, relatively small enterprises both private and public that don’t seem to be succeeding according to the studies. The public is not going to voluntarily wake up and undertake the quest for consuming and disposing sustainably unless they become aware first of their actions, and are given enough infrastructure to do so. This thesis concentrates on the problematic of consumer awareness regarding both use and disposal phases as well as the existing or possible solutions that help mitigate the devastating effects on the environment clothing is causing nowadays.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2014.
Series
Masteruppsats ; 2014.11.04
Keywords [en]
consumer behaviour, consumer practices, garment life cycle, upcycling, swapping, sustainable fashion, sustainability practices, sociocultural forces, DIY, use and disposal practices
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-18079Local ID: 2320/14157OAI: oai:DiVA.org:hb-18079DiVA, id: diva2:1309992
Note
Program: Master programme in Fashion ManagementAvailable from: 2019-04-30 Created: 2019-04-30

Open Access in DiVA

fulltext(948 kB)38 downloads
File information
File name FULLTEXT01.pdfFile size 948 kBChecksum SHA-512
17c7f5cf76c89b5c0349aff95e79bad68dc6feb8389935ba13796ae1f59c06d54f6ca6a5fd7e67e9286915a6665296ba669873a46d4f823d0f4a8b29e34a7ba8
Type fulltextMimetype application/pdf

By organisation
Swedish School of Textiles
Design

Search outside of DiVA

GoogleGoogle Scholar
Total: 38 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 47 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf