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Bibliotekarier och användare i sociala medier: en diskursanalys
University of Borås, Swedish School of Library and Information Science.
2014 (Swedish)Independent thesis Advanced level (degree of Master (Two Years))Student thesisAlternative title
Librarians and Users in Social Media : a discourse analysis (English)
Abstract [en]

The aim of this Master’s thesis is to examine how librarians talk about users in social media. Using a method of discourse analysis based on Ernesto Laclau’s and Chantal Mouffe’s theoretical concepts it seeks to answer the following questions: How do librarians describe and comment on users in social media? In which contexts do librarians talk about users in social media? Which ideas of the relationship between the librarians and the users do the user discourses present? The study focuses on a Facebook page called “Arga Bibliotekstanten” (The Angry Library Lady) and all its posts and comments during the period of January to June 2013. This is an “open” page available for anyone to follow; at the time of the study it had approximately 1800 “followers” and 4000 “friends”, both librarians and users. The results show that librarians talk about the users in a variety of ways, but mainly concerning money, behavior and task. There is a high tolerance for negative comments about users on the page, and the dominating discourse is that of the user as a problem. In combination with the other two discourses found: the user as a task, and the user as in need of help, the idea of the relationship between the librarians and the users is one of inequality. The librarian’s role is presented either as edifying towards a badly behaved and/or badly instructed public, or as a reluctant servant obliged to cater to the user’s every need.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2014.
Series
Masteruppsats ; 2014:3
Keywords [en]
användare, sociala medier, Facebook
Keywords [sv]
bibliotekarier, diskursanalys, yrkesroller
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-17823Local ID: 2320/13834OAI: oai:DiVA.org:hb-17823DiVA, id: diva2:1309736
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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