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Nytta, förnyelse och ny teknik: en diskursanalys av universitets- och högskolebiblioteks syn på användare och bibliotekspersonal utifrån deras strategidokument
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Utility, Renewal and New technique : a discourse analysis of the image of the user and the library personnel in the strategic documents of six university libraries (English)
Abstract [en]

The aim of this study is to deepen the knowledge of how library users, library personnel and the relationship between them are expressed in “strategic documents” of university libraries in Sweden. As used in this study, strategic documents have the purpose of pointing out focus and strategic planning for an organization. Six strategic documents are chosen. The main theory and method used is critical discourse analysis signed Norman Fairclough. His three-part method: text analysis, discourse practice and sociocultural practice, is used as a toolbox. The study also analyses strategic documents as a genre. The analysis reveals that the image of the user presented in the strategic documents is indistinct, focusing on what the library should do but not for whom they should do it. The library personnel were, with one exception, not mentioned in terms of “librarians” but instead in terms of the more impersonal and less specific “staff” or “co-workers”. This suggests that the library personnel are exchangeable and change is what defines both the occupation and the library. Strategies of professionalization were protruding and technology was the most significant motivator for the organization. The relationship between the library users and the library personnel is not as evident in the material as could be expected; it is foremost expressed as existing between the university and the library. We see this as problematic as the relationship between the library personnel and the library users is the key to the legitimization of university libraries. The study reveals three main discourses; the discourse of effectiveness, the technical discourse and the discourse of change and renewal, which together point out future directions for university libraries in Sweden.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2014.
Series
Kandidatuppsats ; 2013:43
Keywords [en]
kritisk diskursanalys, strategidokument, universitetsbibliotek, användare, bibliotekspersonal, professionsteori
Keywords [sv]
högskolebibliotek, bibliotekarier
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-17560Local ID: 2320/13419OAI: oai:DiVA.org:hb-17560DiVA, id: diva2:1309469
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf