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”SvFF ligger långt bak i sitt eget hållbarhetsområde”: En kvantitativ uppsats om skånska fotbollsföreningars arbete med CSR och ekonomisk, social och miljömässig hållbarhet
2019 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 15 credits / 22,5 HE creditsStudent thesisAlternative title
"SvFF is far behind in its own sustainability work" (English)
Abstract [en]

Corporate social responsibility is a concept that grows stronger in our society day by day. At the same time CSR has become a central part non-profit organizations. Svenska fotbollsförbundet wants to strengthen the picture of the association's social commitment by lifting their sustainability work. Based on a quantitative approach, this study aims to illustrate how non-profit soccer associations in Skåne works with corporate social responsibility and how they work from an economic, social and environmental sustainability perspective. Furthermore, the paper aims to create an understanding for the non-profit soccer associations view on sharing knowledge. The study is based on a web based questionnaires sent out to randomly selected soccer associations in Skåne to create an understanding of what the paper aims to illustrate. The result shows that soccer associations work with CSR and from an economic, social and environmental sustainability perspective without really knowing about it and that there is a lack of communication and knowledge sharing between the non-profit soccer associations and Riksidrottsförbundet and Svenska Fotbollsförbundet. Furthermore, the study shows that there is a desire to work more with issues from a sustainability perspective, but the soccer associations wants material and help to be able to distribute their time to maximise their work.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Ideella fotbollsföreningar, CSR, hållbarhet kommunikation, kunskapsdelning
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-16025OAI: oai:DiVA.org:hb-16025DiVA, id: diva2:1306700
Subject / course
Library and Information Science
Available from: 2019-04-24 Created: 2019-04-24 Last updated: 2019-04-24Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf