Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Digital marknadsföring och dess olika annonseringsformer
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Digital marketing and it’s different methods of advertising (English)
Abstract [en]

In this study banner ad’s was compared with company’s ads published on company Facebook pages to see how their design may differentiate and what their design might have in common. This study also aimed to answer which of these marketing techniques users prefer. This study focused on ads containing gaming peripherals and retailers that sold gaming peripherals Facebook pages. To gather the data two data collection methods were used, these methods were a survey and a content analysis. Regarding the design aspects the result showed that banner ads usually used more color contrasts and images containing a lot of effects compared to the Facebook ad although there were a few similarities between them. The result showed that the Facebook ads instead used more subtle images and instead of focusing more on using text elements. When it came to the user’s relation to the different ads the result showed that users generally liked company Facebook ads better then banners ads result show that banner ads have their place in the digital landscape.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
Bannerannonsering, Facebookannonsering, deltagande, designaspekter.
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-16000OAI: oai:DiVA.org:hb-16000DiVA, id: diva2:1305318
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2019-04-18 Created: 2019-04-16 Last updated: 2019-04-18Bibliographically approved

Open Access in DiVA

fulltext(1300 kB)12 downloads
File information
File name FULLTEXT01.pdfFile size 1300 kBChecksum SHA-512
30f041c4e0452829610f4a979970d8baebc63bce65d8029c0c4ce37683b09d3b4160b58aacb6b6b61c2f93467da4c38dd444cbc5f148cea46d9256759f6fadb8
Type fulltextMimetype application/pdf

Information Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 12 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 38 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf