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Vad attraherar arbetstagaren: om arbetstagarens preferenser inom ingenjörsbranschen
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
What attracts the emloyee : about the employee preferences within the engineering industry (English)
Abstract [sv]

Det kan vara svårt och tidskrävande att hitta rätt arbetstagare. Företagen måste sticka ut i mängden för att locka och rekrytera rätt kandidat. Employer Branding är ett arbetssätt som handlar om att bygga ett varumärke på konkurrensmarknaden, rekrytera samt förstärka sina nuvarande anställdas engagemang i företagets kultur och strategier. Examensarbetet kommer handla om hur företag kan attrahera ingenjörsstudenter för att få en ökad förståelse vad en arbetstagare söker hos en arbetsgivare. Genom att finna vad studerande ingenjörer attraheras av kan man ta fram strategier som eventuellt kan minska tiden från behov till faktiskt tjänst.Metoden som använts är triangulering som är en kombination av kvalitativ och kvantitativ studie. Där en enkät har delats ut till studerande ingenjörer för att få en inblick i vad studenterna attraheras av. Intervjuer med anställda samt möten om Employer Branding på företaget har genomförts.Resultatet är att studenter bland annat attraheras av goda relationer till kollegor, arbetsgivare bryr sig om anställda och möjlighet till karriärutveckling. För att eventuellt minska tiden från behovet till faktisk tjänst kan Employer Branding- och rekryteringsstrategin användas.

Abstract [en]

It can be difficult and exigent to find the right employee. To attract and recruit, companies must stand out among the competitors. Employer Branding is a way of building a brand on the market, recruiting and strengthening its current employees commitment to corporate culture and strategies. This thesis is about how companies can attract engineering students to gain an understanding of what an employee is attracted to by the employer. By finding out what future engineering are attracted to, strategies can be developed that may reduce time from the actual need to employment. The method that has been used is triangulation, which is a combination of qualitative and quantitative studies. Where an inquiry has been distributed to studying engineers to get an insight in what the students are attracted to in a company. Interviews with employees and meetings about Employer Branding at the company has been implemented. The result shows that students are looking for good relations with colleagues, employers care about employees and opportunity for career development in a company. To possibly decrease the time period between "the need for" and an actual employment, these strategies could be used Employer Branding- and recruitment strategy.

Place, publisher, year, edition, pages
2018. , p. 55
Keywords [sv]
Employer Branding, Varumärke, Attrahera arbetstagare, Lean, Rekrytering
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hb:diva-15583OAI: oai:DiVA.org:hb-15583DiVA, id: diva2:1274873
Subject / course
Industriell ekonomi - Högskoleingenjör
Supervisors
Examiners
Available from: 2019-01-04 Created: 2019-01-03 Last updated: 2019-01-04Bibliographically approved

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2627282930313229 of 54
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Citation style
  • apa
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