Purpose: The “Norwegian model” has become widely used for assessment and resource

allocation purposes. This paper investigates why this model has becomes so widespread and

influential.

Approach: A theoretical background is outlined in which the reduction of “uncertainty” is

highlighted as a key feature of performance measurement systems. These theories are then

drawn upon when revisiting previous studies of the Norwegian model, its use, and reactions

to it, in Sweden.

Findings: The empirical examples, which concern more formal use on the level of universities

as well as responses from individual researchers, shows how particular parts—especially the

“publication indicator”—are employed in Swedish academia. The discussion posits that the

attractiveness of the Norwegian model largely can be explained by its ability to reduce

complexity and uncertainty, even in fields where traditional bibliometric measurement is less

applicable.

Research limitations: The findings presented should be regarded as examples that can be

used for discussion, but one should be careful to interpret these as representative for broader

sentiments and trends.

Implications: The sheer popularity of the Norwegian model, leading to its application in

contexts for which it was not designed, can be seen as a major challenge for the future.

Originality: This paper offers a novel perspective on the Norwegian model by focusing on

its general “appeal”, rather than on its design, use or (mis)-use.