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Sadvertising: Communicating the problems of the fashion industry
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (English)Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 credits / 15 HE creditsStudent thesis [Artistic work]
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Abstract [en]

This work serves as a way of communicating the dark side of fashion to provoke change. Consumers is placed in the loop that consists of consumerism, fast fashion and advertising, and this work will try to expose that loop. This work aims to critique how fashion is consumed and sold through printing images from the dark side of fashion in combination with texts from advertisements to open up a conversation. The method to do this is by digital printing and transfer printing images from the dark side of the fashion industry on sustainable materials, combining the images with advertising texts. Through this the viewer is invited into conversation about the problems with subtle provocation by making the viewer emotionally involved.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Print, Sustainability, Advertising, Dark side of fashion, Consumerism
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-15194OAI: oai:DiVA.org:hb-15194DiVA, id: diva2:1254436
Subject / course
Fashion Design
Available from: 2018-11-16 Created: 2018-10-09 Last updated: 2018-11-16Bibliographically approved

Open Access in DiVA

fulltext(9083 kB)11 downloads
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35f6051982f3090c857cb2d9b7ad2a5ed3b5dee4a50d92a9a99b72379dfa76a7b479343349418c7758d5038218967402be8e162a2b0dc8f70ddbaed4c8ce2ca7
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Faculty of Textiles, Engineering and Business
Design

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2930313233343534 of 35
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf