Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Gilla, tagga, kommentera!: En kvalitativ studie av social interaktion och relationsskapande i tre statliga museers Instagram-konton
Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
2018 (svensk)Independent thesis Advanced level (degree of Master (One Year)), 15 poäng / 22,5 hpOppgaveAlternativ tittel
Like, tag, comment! : A qualitative study of how three Swedish museums use Instagram as a tool for social interaction and building of relationship with the audience (engelsk)
Abstract [en]

This essay examines how three public, Swedish museums use Instagram as a tool for encouraging social interaction and for the building of relationship with the audience. The three examined museums are Livrustkammaren, Världskulturmuseet and Moderna Museet Malmö. By using the method netnography the study has collected posts and comments from the three museums during a limited period of time (2 months). The results present both differences and similarities between the three museums’ use of Instagram. All of the museums have some degree of interaction with users on Instagram, but Livrustkammaren stands out as a museum with more interaction than the others. With the help of Erving Goffman’s theories about social interaction, Anders Persson’s interpretation of these and theories about online relationship strategies presented by Kelleher/Millerand Smith, the essay provides insight into how museums can use Instagram as a communicative tool if the museums want to increase the social interaction and improve and maintain the relationship with the audience. According to the results of this study, some of the more successful strategies are: using humour as a way of connecting with the audience and using a ”conversational human voice”, i.e. a more personal voice. The essay opens up for further studies of how museums can work with Instagram as a tool for communicating with the audience.

sted, utgiver, år, opplag, sider
2018. , s. 47
Emneord [sv]
social interaktion, kommunikation, relationsskapande, dialog, Instagram, sociala medier, museer, netnografi
HSV kategori
Identifikatorer
URN: urn:nbn:se:hb:diva-13857OAI: oai:DiVA.org:hb-13857DiVA, id: diva2:1191967
Fag / kurs
Library and Information Science
Tilgjengelig fra: 2018-03-28 Laget: 2018-03-21 Sist oppdatert: 2018-03-28bibliografisk kontrollert

Open Access i DiVA

fulltext(614 kB)159 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 614 kBChecksum SHA-512
e63f3c1e20a2dd511cf50aebe53bb8dfda646b8d1c658cec13f0901147c8be227e8a738431c625dc208f79fa068f56da6a2749c782bd4c1432fece789363e0d9
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 159 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 722 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf