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Hair kommer alla känslorna: En studie om användarupplevelser kring en frisersalong med tillhörande webbplats
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aimed to evaluate how a website can be improved for a better user experience. The website this study evaluates belongs to a hair salon, which at the time of the study had a design that did not match the appearance of the salon. The problem was that the website did not justify the business of the salon. By using both qualitative and quantitative methods user needs and preferences could be identified to develop a prototype of a new website. The quantitative method used was a survey which provided answers about functionality and preferences. The qualitative method was a Think Aloud test, which was performed in the hair salon, the users were asked to talk about the atmosphere in the salon and compare it to the atmosphere of the website. With the data gathered through these methods we could compile a result and an analysis, which was used to develop a prototype. We found that users tend to value basic information about the hair salon in combination with factors which increase recognition and credibility. The empirical data on functionality and customer experience of the salon allowed us to develop a prototype that meetsuser needs. The aim of the prototype is to reflect the design of the salon on the web.

Place, publisher, year, edition, pages
2017. , 73 p.
Keyword [sv]
Användarupplevelse (UX), webbplatsuveckling, flerkanalskommunikation, frisersalong, skönhetssalong, användarcentrerad design
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-12428OAI: oai:DiVA.org:hb-12428DiVA: diva2:1127810
Subject / course
Library and Information Science
Available from: 2017-09-08 Created: 2017-07-19 Last updated: 2017-09-08Bibliographically approved

Open Access in DiVA

fulltext(3160 kB)11 downloads
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2a88563a7e4e2d23d3c8ee2e8b2cec2af7f070893a78f066f52e2ba240d1601128719d98f4e1a8ed6395cc7133c83d3fe300a7cbc60b6f2ea884cc612966bea6
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Faculty of Librarianship, Information, Education and IT
Information Studies

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1819202122232421 of 52
CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf