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Skatteverkets massmediala kommunikation av inkomstdeklaration nummer 1
Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan.
2014 (Svenska)Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)Alternativ titel
The Tax Authority communication about Tax Return (Engelska)
Abstract [en]

The purpose of this study is to study the Swedish Tax information campaigns in 2010-2012. Questions about what worked better than others, and what impact this has had has been set up. The study shows that work has essentially divorced by 2011, worked with a significant amount of local material. This work had an impact on mass media published locally in newspapers. This work fits well with research in the area showing that messages should be tailored to the target audience and capture the target group's interest. This study also shows that a large number of citizens in Sweden have access to and take part in local newspapers. Research shows that if a trademark is used in the mass media contacts, it helps strengthen the image of the sender and creates / increases the confidence of the recipient. Conclusion is that structured communication work with the tax declaration number one (for individuals and sole traders) should occur simultaneously and in parallel at different levels in Sweden. Timing is of utmost importance. Good planning and preparation time is crucial to getting some of the mass media space. The work that has been conducted over the three years studied are consistent with research in the area and may therefore be a good basis for future campaigns.

Ort, förlag, år, upplaga, sidor
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2014.
Serie
Magisteruppsats i biblioteks- och informationsvetenskap vid institutionen Biblioteks- och informationsvetenskap, ISSN 1654-0247 ; 2014:11
Nyckelord [en]
kampanj, massmedial kommunikation, myndighetsinformation
Nyckelord [sv]
inkomstdeklaration & allmänhet
Nationell ämneskategori
Samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:hb:diva-18186Lokalt ID: 2320/14320OAI: oai:DiVA.org:hb-18186DiVA, id: diva2:1310101
Anmärkning
Program: Magisterutbildning i strategisk information och kommunikationTillgänglig från: 2019-04-30 Skapad: 2019-04-30

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Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
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