This report describes the process of developing a website prototype with a focus on User Experience and Information Architecture. The study has been undertaken on behalf of a relatively small interiordesign company, whose business will eventually be transferred from selling products and services in both their physical store and on their website, to selling only on the web. The focus of the study was to investigate the target audience's information and experience needs when visiting the website, which was taken into account in the process of developing a user-centered website prototype. While the maingoal was to create a user-centered website prototype that aimed to promote positive user experiences, another objective was to develop a website that can also maintain the company's corporate identity. The future users of the website were involved during the design process. A semi-structured interview was conducted followed by two user tests, one on the the existing website and one on the produced prototype. Participants were asked to perform tasks while they gave commentary about their reactions and perceptions. The results from the user test show that there is a significant connection between the audience’s experience and their information needs. This in turn also relates to how the target groupexperiences the corporate identity. The results confirm that structure, content and a esthetics aret hree aspects that are inherently linked and important to consider.