Decision-making is no longer based on human preferences and expertise alone. The era of big data brings up new challenges with business analytics for organizations that want a competitive advantage. Previous research shows that a lot of studies have been made on why this era is now crucial to organizations but not how they can adapt it. In this case study there is a glimpse of how a traditional organization with an old mindset can catch up on the new technological advantages. The purpose of this study is to understand how a traditional company in Sweden is affected by analytics and if it is valuable to them.For us to be able to create our theoretical framework, we based our on peer-reviewed material but also technological and science blogs from key experts in the field. The material examines the most essential and crucial elements within the area of business analytics and data management. The theoretical framework has guided our work when formulating and refining the research question and the interview questions.The results of the study clearly show that our case is on the right track with new development and projects, but there are still a lot of milestones to achieve before these are fulfilled. Issues within the company have to be solved and there is a need to modify and change the culture in the organization to a more data-driven decisive culture. The study gives a clear insight into the challenges that organizations have to face and overcome before making radical changes.