The increasing use of ‘the private’ as a mean of delivery of public service, including several education reforms, such as decentralization, free school choice and a liberal tax-funded voucher system have paved the way for a rapid increase of upper secondary schools in Sweden. There is a strong competition between these schools. Today, half of all schools at the post 16-level are run by municipalities, while the rest is run by private owners, mainly organized as large school concerns. About 25% of all upper secondary students study at an independent school (Swedish National Agency for Education, 2012). As Bernstein stated already in 1996, the market relevance has become the key-orientating criterion for the selection of discourses. The ‘capitalisation’, which is making public schools into commodity producing enterprises (Rikowski, 2003) is now a fact. Furthermore the education market is no longer simply a matter of choice and competition, according to Ball (2004) it is a sophisticated system of goods, services, experiences and routes. In parallel with an increasing competition there is still political consensus in Sweden regarding the education’s mission of being socially compensatory and inclusive. However recent statistics and research highlight alarming results of increased segregation between municipalities, schools and between students (Swedish National Agency for Education, 2012; Östh, Andersson and Malmberg, 2012).