Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Varför använder kvinnor Instagram och hur upplever de det anpassade innehållet: En kvalitativ studie om användarupplevelse på Instagram
2019 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Why women use Instagram and how they experience the custom content : A qualitative study on user expe-rience on Instagram (engelsk)
Abstract [en]

The purpose of this thesis is to gain knowledge about why young women in Sweden use Instagram, and how they feel when Instagram presents categories based on their interests and interactions. The thesis is based on previous research about the purpose of use, the behavior of algorithms, the adjustment of categories by relevance and the user experience. When combining previous research and the results gathered from several interviews with women between 18 - 30 years old who use Instagram, greater knowledge about the subject can be developed. The interviews gathered information about the interviewees' purpose of use and the user experience of Instagram's relevance adjusted categories. The results showed that women use Instagram to keep themselves updated about friends and family, get motivated in different sports activities and to compare themselves with other users. Although the content of the categories doesn’t always match the users’ desired content, the experience is generally positive. The possibilities with the function outweigh the concerned feelings that many of the users experienced with the categories.

sted, utgiver, år, opplag, sider
2019.
Emneord [sv]
Användarupplevelse, Instagram, Kategorier, Rele-vansrankning, UX design, Algoritmer, Informations-flöde, Kvinnor
HSV kategori
Identifikatorer
URN: urn:nbn:se:hb:diva-22948OAI: oai:DiVA.org:hb-22948DiVA, id: diva2:1411163
Tilgjengelig fra: 2020-03-04 Laget: 2020-03-03 Sist oppdatert: 2020-03-04bibliografisk kontrollert

Open Access i DiVA

fulltext(432 kB)25 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 432 kBChecksum SHA-512
b5ae33a115b9bb7cea5238797127fd6a3aa233d11d4bc0c76a1d0cbd2f0a0449b98edd6a283c9b4267b72ce9d70d3781ff77a3abeb320abe3402e5426ecca3e0
Type fulltextMimetype application/pdf

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 25 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 112 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf