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Estetiken som funktion: En studie om hur estetiska animationer på webben påverkar användarupplevelsen
2019 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Aesthetics as function : A study of how aesthetic animations on the web affects the user experience (engelsk)
Abstract [en]

The purpose of this bachelor thesis is firstly to find out individuals' perceptions of an animation that has no other planned function than to be aesthetically appealing. Secondly, to investigate how users of a web page perceive an aesthetic animation and how this animation affects their user experience of, and dedication towards, the site. Two identical website prototypes – one with and without aesthetic animation – were was developed for use in this study. An experimental approach has been adopted and qualitative and quantitative approaches were combined in the collection of data. 13 strategically selected study participants were divided into one experiment group and one control group. The experiment group was shown the prototype with the aesthetic animation and the control group was shown the website without animation. The experiment methods consisted of observation, think-aloud and a questionnaire form. The form primarily focused on questions about the participants' perceptions and experiences of the website prototype. The results show clearly higher levels of positive user experience and levels of engagement towards the website prototype in the experiment group compared with the control group. In the experiment group, the majority of participants experienced a positive perception of the aesthetic animation and it also affected their user experiences of and levels of engagement with the website positively.

sted, utgiver, år, opplag, sider
2019.
Emneord [sv]
Animationer, användarupplevelse, estetik, webbdesign, engagemang, informationsarkitektur
HSV kategori
Identifikatorer
URN: urn:nbn:se:hb:diva-22421OAI: oai:DiVA.org:hb-22421DiVA, id: diva2:1385341
Fag / kurs
Informationsarkitektur - Webbredaktör
Tilgjengelig fra: 2020-01-14 Laget: 2020-01-14 Sist oppdatert: 2020-01-14bibliografisk kontrollert

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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
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Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf