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Informationsarkitektur för användarbehov: en användarcentrerad analys av Oatly.com
Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
2016 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Information Architecture for User Needs : a usercenteredanalysis of Oatly.com (engelsk)
Abstract [en]

The purpose of this bachelor thesis is to examine the usabilityof Oatly.com, using qualitative as well as quantitative methodswithin usercentereddesign and information architecture, inorder to propose ways of developing and improving it. Byanalyzing the content of the website’s home page, andcomparing it to the home pages of similar websites usingcompetitive benchmarking, suggestions are made on how toimprove the home page of the website, along with results fromcontextual inquiries carried out using participants representingthe company’s target group. The methods used are followedout from a usability perspective, and are focused on the needsand preferences of the target group. The conclusion reached inthis thesis suggests that the overall quality of Oatly.com iswell thought out and adjusted to appeal to the desired targetgroup. However suggestions are made on how the website canbe adjusted and improved in order to appeal to the targetaudience, as well as ways for Oatly to continue the assessmentand analysis of how to continually evolve and improve thewebsite. The suggestions for development of the websiteinclude adding a search function, adding significant content tothe productandcontact pages, adding content which explainsto the user how the company’s products can be utilized, aswell as changing the current utilization of the slider on thehome page.

sted, utgiver, år, opplag, sider
2016.
Serie
Examensarbete: Webbredaktör ; 2016:14
Emneord [sv]
användarupplevelse, användbarhet, competitive benchmarking, contextual inquiry, informationsarkitektur, Oatly
HSV kategori
Identifikatorer
URN: urn:nbn:se:hb:diva-11733OAI: oai:DiVA.org:hb-11733DiVA, id: diva2:1063473
Fag / kurs
Informationsarkitektur - Webbredaktör
Tilgjengelig fra: 2017-01-23 Laget: 2017-01-10 Sist oppdatert: 2017-01-23bibliografisk kontrollert

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