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Dark patterns on popular social media platforms: An interview study of digital natives’ perspectives in Vietnam
2022 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The number of websites and mobile applications available in this digital age is constantly growing. Today, numerous web page and mobile app design approaches have been designed specifically to influence human decision-making processes and push digital users toward undesirable choices. This research contributes to a better understanding of the phenomenon of dark patterns by looking into how digital natives perceive dark patterns on social media, particularly Facebook, and who they hold accountable for preventing such unethical practices in the future. A qualitative semi-structured interview is chosen to gain a concrete, contextual, and insightful understanding of how digital natives perceive dark patterns and certain manipulating behaviors on social media. Our analysis shows that participants were not fully aware of these negative persuasive designs, and the majority perceived dark patterns as scary, creepy, and unhealthy. Nevertheless, the participants would accuse themselves or the government rather than the corporations that used dark patterns in their user interfaces. Finally, many participants believed that, regardless of new laws being enacted in various countries to prevent dark patterns or how cautious users are, dark patterns would remain a part of social media and would be here to stay. 

Place, publisher, year, edition, pages
2022.
Keywords [en]
dark patterns, persuasive design, deceptive design, manipulated design, exploited design, qualitative study
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-27423OAI: oai:DiVA.org:hb-27423DiVA, id: diva2:1634289
Available from: 2022-02-02 Created: 2022-02-02 Last updated: 2022-02-02Bibliographically approved

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CiteExportLink to record
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  • harvard-cite-them-right
  • apa
  • ieee
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Language
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  • en-US
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Output format
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