This study investigate social value creation in family firms in a region in Sweden. The purpose of this study is tocompare two family firms that are embedded in a strong regional entrepreneurial culture and understand howthe owners contribute to value creation. A case study approach is used to understand the value creation. Thestudy finds different forums and means of interaction between the firms and the community, such as the localuniversity and the local sports club. The owners become engaged citizens which allows extending earlier discussionson the subject. Thereby, the student develops the concept of social value creation at the interconnectionof family firms and communities. The study draws on prior discourses from the entrepreneurship literature.