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Varför använder kvinnor Instagram och hur upplever de det anpassade innehållet: En kvalitativ studie om användarupplevelse på Instagram
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Why women use Instagram and how they experience the custom content : A qualitative study on user expe-rience on Instagram (English)
Abstract [en]

The purpose of this thesis is to gain knowledge about why young women in Sweden use Instagram, and how they feel when Instagram presents categories based on their interests and interactions. The thesis is based on previous research about the purpose of use, the behavior of algorithms, the adjustment of categories by relevance and the user experience. When combining previous research and the results gathered from several interviews with women between 18 - 30 years old who use Instagram, greater knowledge about the subject can be developed. The interviews gathered information about the interviewees' purpose of use and the user experience of Instagram's relevance adjusted categories. The results showed that women use Instagram to keep themselves updated about friends and family, get motivated in different sports activities and to compare themselves with other users. Although the content of the categories doesn’t always match the users’ desired content, the experience is generally positive. The possibilities with the function outweigh the concerned feelings that many of the users experienced with the categories.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Användarupplevelse, Instagram, Kategorier, Rele-vansrankning, UX design, Algoritmer, Informations-flöde, Kvinnor
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-22948OAI: oai:DiVA.org:hb-22948DiVA, id: diva2:1411163
Available from: 2020-03-04 Created: 2020-03-03 Last updated: 2020-03-04Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf