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Online-shoppingberoende: En kvantitativ studie om sambandet mellan e-handel och shoppingberoende.
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This quantitative study examines consumers shopping behaviour in relation to the digitalization of retailing. The focus of this study is to examine if the increased availability of online shopping can be connected to compulsive buying behaviour. The purpose is to research if those who prefer to consume fashion products online also have a greater tendency to an excessive shopping behavior, which we classify as compulsive buying behaviour. The study also research an online-shopping addiction related to gender and age. Through an online survey, shared on social networks, with questions and claims that measures compulsive buying behaviour, the studys question formulations have been answered. The result shows that people who prefers and do most of their shopping online have a greater tendency to develop a compulsive buying behaviour. We also found that the respondents from the younger generation who participated in this study, have a greater tendency towards developing online-shopping addiction and buy more products online compared to the older generation, where women are in majority. 

Place, publisher, year, edition, pages
2018.
Keywords [sv]
E-handel, shoppingberoende, online-shoppingberoende
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-15743OAI: oai:DiVA.org:hb-15743DiVA, id: diva2:1287587
Subject / course
Business Administration
Examiners
Available from: 2019-02-13 Created: 2019-02-11 Last updated: 2019-02-13Bibliographically approved

Open Access in DiVA

2018.1.12(12334 kB)45 downloads
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File name FULLTEXT01.pdfFile size 12334 kBChecksum SHA-512
8885f9b7fa11b223f37bb6d6105f1773c3f66a1deb47017c3822d84d24c8ea1ec953a4dd6f56ba840087f1148183dd330dba786489af726f797acc868c8f1a86
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf