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Sörum, Niklas
Publications (10 of 68) Show all publications
Sörum, N. & Fuentes, C. (2023). How sociotechnical imaginaries shape consumers’ experiences of and responses to commercial data collection practices. Consumption, markets & culture, 26(1), 24-46
Open this publication in new window or tab >>How sociotechnical imaginaries shape consumers’ experiences of and responses to commercial data collection practices
2023 (English)In: Consumption, markets & culture, ISSN 1025-3866, E-ISSN 1477-223X, Vol. 26, no 1, p. 24-46Article in journal (Refereed) Published
Abstract [en]

How is the ongoing “datafication” in society experienced by consumers? Critical discussions regarding the impact of datafication on consumers seldom study consumers’ actual experiences. Conversely, the studies that do exist of consumers and their experiences of datafication tend to take an individualistic approach, arguing that how consumers experience and respond to the ongoing datafication is the result of their individual psychological make-up or the result of processes of cost–benefit calculations. Against that background, this article will instead show that the ways in which consumers experience and respond to datafication is linked to a number of broader sociotechnical imaginaries. Based on in-depth user interviews and drawing on previous work on sociotechnical imaginaries, this article develops an analysis of consumers’ multiple imaginaries of data collection practices. Findings show that how consumers approach data collection operations is shaped by sociotechnical imaginaries that were both individually and collectively performed by consumers interacting with and using data-collecting devices. 

Place, publisher, year, edition, pages
Taylor & Francis, 2023
Keywords
Digital data, dataveillance, imaginaries, datafication, personalization
National Category
Business Administration
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-28671 (URN)10.1080/10253866.2022.2124977 (DOI)000855818500001 ()2-s2.0-85138775116 (Scopus ID)
Funder
Broman Foundation for Research and Entrepreneurship
Note

Forskningsfinansiär: Sparbanksstiftelsen Sjuhärad

Available from: 2022-09-28 Created: 2022-09-28 Last updated: 2024-01-18Bibliographically approved
Hagberg, J., Hansson, L., Holmberg, U., Sörum, N., Björner, E. & Hartmann, B. J. (2023). Konsumtionsrapporten 2023. Göteborg: Handelshögskolan vid Göteborgs universitet
Open this publication in new window or tab >>Konsumtionsrapporten 2023
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2023 (Swedish)Report (Other (popular science, discussion, etc.))
Abstract [sv]

I Konsumtionsrapporten 2023 sammanfattas och analyseras konsumtionen i Sverige under 2022. I den första delen, ”Hushållens konsumtion” ges en översikt över den privata konsumtionen i Sverige och hur den förändrats. Här beskrivs även skillnader mellan olika hushållstyper och konsumentgrupper, hållbarhetsaspekter på konsumtionen samt hushållens framtidsförväntningar på den egna ekonomin. I andra delen, ”Detaljhandeln” beskrivs försäljning och utveckling inom detaljhandeln under 2022 med fokus på olika delbranscher, kanaler och platser, inom e-handeln respektive den butiksbaserade detaljhandeln. Den andra delen avslutas med handelns framtidsförväntningar. Årets Konsumtionsrapport innehåller två fördjupningsdelar som var en och analyserar aktuella teman inom konsumtion. I den första av fördjupningsdelarna analyserar Emma Björner digitalisering inom turism, besöksnäring och upplevelseekonomi. I den andra fördjupningsdelen analyserar och diskuterar Benjamin Hartmann olika exempel på nostalgisk konsumtion. 

Place, publisher, year, edition, pages
Göteborg: Handelshögskolan vid Göteborgs universitet, 2023
Series
Konsumtionsrapporten, ISSN 2002–8156, E-ISSN 002–8164
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-30324 (URN)
Available from: 2023-08-15 Created: 2023-08-15 Last updated: 2024-01-18Bibliographically approved
Sörum, N. & Gianneschi, M. (2023). The role of access-based apparel in processes of consumer identity construction. Journal of Fashion Marketing and Management, 27(1)
Open this publication in new window or tab >>The role of access-based apparel in processes of consumer identity construction
2023 (English)In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 27, no 1Article in journal (Refereed) Published
Abstract [en]

Purpose

The aim of the study is to analyse negotiations about ownership and style in access-based apparel related to processes of identity construction.

Design/methodology/approach

The study applies a qualitative and interpretative method and relies on semi-structured depth interviews and focus group interviews with clothing library users as the main data source. The conceptual context of this paper is that of consumer culture theory approaches to consumer identity construction and the role of object ownership in consumer identity projects.

Findings

The empirical analysis highlights how processes of consumer identity construction related to symbolic values of clothing and self-possession mechanisms related to ownership are negotiated in encounters with access-based types of fashion consumption with effects on potential consumer adoption of access-based forms of consumption. The findings are structured in six analytical themes.

Social implications

There are several aspects of this research which are of relevance to the sustainability agenda and which have societal implications. Identity has been identified, in previous research, as a key conceptual tool for exploring, predicting and deepening the understanding of pro-environmental and sustainable behaviours. As such, if the aim is to strengthen the commitment of societies to environmental and sustainable behaviours, then this will require greater knowledge of consumers' identities and meaning-making processes. This is a challenge, not least in terms of recognizing the barriers identified in this study as relating to issues of consumer identity construction.

Originality/value

This study reveals multiple possibilities as well as barriers for implementing collaborative apparel consumption schemes in a fashion and apparel context. Some of the barriers might be explained by clothing's emotional character and close relationship to identity formation. Furthermore, the participants questioned whether access and renting services could substitute the meanings of owning. In conclusion, the authors argue that clothing may be a challenging type of goods to integrate in liquid forms of consumption and findings point out complexities amongst fashion-conscious consumers regarding meaning and identity values of collaborative apparel consumption. Theoretical contributions of an interpretative consumer identity approach for understanding barriers as well as possibilities for consumer adoption of access-based fashion are developed in the concluding sections of the article.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
National Category
Business Administration
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-27459 (URN)10.1108/JFMM-03-2021-0062 (DOI)000751530600001 ()2-s2.0-85124372522 (Scopus ID)
Available from: 2022-02-15 Created: 2022-02-15 Last updated: 2024-01-18Bibliographically approved
Fuentes, C. & Sörum, N. (2022). Living with digital infrastructures: Shaping the data disclosure practices of consumers. In: : . Paper presented at Research Network of Sociology of Consumption European Sociological Association Midterm Conference, Oslo, Norway, August 31-September 3, 2022..
Open this publication in new window or tab >>Living with digital infrastructures: Shaping the data disclosure practices of consumers
2022 (English)Conference paper, Oral presentation with published abstract (Refereed)
Keywords
consumer privacy, data practices, digital retail, market infrastructure
National Category
Business Administration
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-30363 (URN)
Conference
Research Network of Sociology of Consumption European Sociological Association Midterm Conference, Oslo, Norway, August 31-September 3, 2022.
Available from: 2023-08-22 Created: 2023-08-22 Last updated: 2024-01-18Bibliographically approved
Sörum, N. (2021). Användarperspektivet - Delstudie: Tillgångsbaserad konsumtion ur ett konsumtionsforskningsperspektiv.
Open this publication in new window or tab >>Användarperspektivet - Delstudie: Tillgångsbaserad konsumtion ur ett konsumtionsforskningsperspektiv
2021 (Swedish)Report (Other academic)
Publisher
p. 6
Keywords
delandeekonomi, kollaborativ konsumtion
National Category
Ethnology Business Administration
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-26803 (URN)
Available from: 2021-10-25 Created: 2021-10-25 Last updated: 2024-01-18Bibliographically approved
Sörum, N. (2021). Tillgångsbaserad konsumtion ur ett konsumtionsforskningsperspektiv.
Open this publication in new window or tab >>Tillgångsbaserad konsumtion ur ett konsumtionsforskningsperspektiv
2021 (Swedish)Report (Other academic)
Abstract [sv]

Studien lyfter deltagarnas uttalanden om osäkerhet inför förvaltarskap av saker och behovet av central kontrollinstans står i konflikt med föreställningar om förtroende som naturlig bas för tillgångsbaserad konsumtion. Användarna i fokusgrupperna lyfter att osäkerheten handlar om oklara regelverk samt otydlig kommunikation kring ansvar och risker. Det kan också handla om sociokulturella processer associerade till tillgångsbaserad konsumtion och relationer mellan främlingar. Förtroende är en sociokulturell process.

Publisher
p. 12
National Category
Business Administration Ethnology
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-26802 (URN)
Available from: 2021-10-25 Created: 2021-10-25 Last updated: 2024-01-18Bibliographically approved
Cochoy, F., Licoppe, C., McIntyre, M. P. & Sörum, N. (2020). Digitalizing consumer society: equipment and devices of digital consumption. Journal of Cultural Economy, 13(1, SI), 1-11
Open this publication in new window or tab >>Digitalizing consumer society: equipment and devices of digital consumption
2020 (English)In: Journal of Cultural Economy, ISSN 1753-0350, E-ISSN 1753-0369, Vol. 13, no 1, SI, p. 1-11Article in journal (Refereed) Published
Abstract [en]

This special issue of the Journal of Cultural Economy focuses on the digitalization of consumption and its social, cultural, ethical, political, and gendered implications. It thus answers the call for more research on how digital devices spread from the purely personal domain to multiple sociocultural domains. Through their use, new cultural practices have emerged between consumers and these devices, and devices and markets, that lead to change, in terms of consumer demand, consumption norms, and issues of ethics, culture, and power. Closely examining the role that devices play in consumption behavior enables us to address the supposed manipulative power of hi-tech companies, infrastructures, and systems at the global level, and the view ordinary market actors hold of digital appliances as empowering tools at the local level. The papers in this volume bridge ‘actor network theory’ and ‘consumer culture theory’ from the perspective of market ‘agencements.’ Ruckenstein-Granroth and Beauvisage-Mellet, and Arriagada-Concha focus on the device-mediated relationship between large digital market infrastructures and consumer behavior; Petersson McIntyre and Licoppe unveil the societal and cultural underpinnings of digitalized markets. Last but not least, Sorum and Soujtis address the political dimensions and implications of our new digital consumer equipment and society.

Place, publisher, year, edition, pages
Taylor & Francis, 2020
Keywords
Digitalization, consumption, devices, digital devices, mobile devices
National Category
Business Administration Economics and Business
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-24878 (URN)10.1080/17530350.2019.1702576 (DOI)000510927700001 ()2-s2.0-85077690415 (Scopus ID)
Available from: 2021-01-21 Created: 2021-01-21 Last updated: 2024-01-18Bibliographically approved
Fuentes, C. & Sörum, N. (2019). Agencing Ethical Consumers: Smartphone apps and the socio-material reconfiguration of everyday life. Consumption, markets & culture (2), 131-156
Open this publication in new window or tab >>Agencing Ethical Consumers: Smartphone apps and the socio-material reconfiguration of everyday life
2019 (English)In: Consumption, markets & culture, ISSN 1025-3866, E-ISSN 1477-223X, no 2, p. 131-156Article in journal (Refereed) Published
National Category
Business Administration
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-23729 (URN)
Available from: 2020-08-25 Created: 2020-08-25 Last updated: 2020-08-26Bibliographically approved
Stenbäck, O. & Sörum, N. (2019). Att snickra ihop en modern musikfestival. GMLSTN JAZZ i ljuset av marknadifiering, kulturarv och festivalisering: Assembling Jazz in the City: the GMLSTN JAZZ festival in the light of marketization, cultural heritage and festivalization. Kulturella perspektiv - Svensk etnologisk tidsskrift, 3(4)
Open this publication in new window or tab >>Att snickra ihop en modern musikfestival. GMLSTN JAZZ i ljuset av marknadifiering, kulturarv och festivalisering: Assembling Jazz in the City: the GMLSTN JAZZ festival in the light of marketization, cultural heritage and festivalization
2019 (Swedish)In: Kulturella perspektiv - Svensk etnologisk tidsskrift, Vol. 3, no 4Article in journal (Refereed) Published
Abstract [en]

Musikfestivalen GMLSTN JAZZ har sedan starten 2014 genomgått åtskilliga transformationer. Den har gått från att vara en klassiskt inramad musikfestival till att existera på närmare tjugo lokala scener i Göteborg. I den här artikeln undersöker vi vilka byggstenar som används för att sätta samman festivalen; på vilka sätt både mänskliga och icke-mänskliga byggstenar engageras till en sammanhängande helhet, alla med sina specifika uppdrag och/eller mål. I artikeln identifierar vi fyra grundläggande steg i processen att sätta samman och ”göra" GMLSTN JAZZ. I ljuset av festivalisering har vi undersökt en festival som emellanåt är svår att följa, samt en som utmanar kulturella föreställningar om vad en musikfestival är och kan vara. I artikeln analyserar vi också på vilket/vilka sätt kulturarvsprocesser driver fram ett slags diplomatisk mellanväg för ett festivalinitiativ som vill gå under modernt flagg.

National Category
Social Sciences Interdisciplinary
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-25000 (URN)
Available from: 2021-03-10 Created: 2021-03-10 Last updated: 2024-01-18Bibliographically approved
Sörum, N. (2019). Ethical consumption applications as failed market innovations: Exploring consumer (non) acceptance of ‘quasi’ market devices. Journal of Cultural Economy
Open this publication in new window or tab >>Ethical consumption applications as failed market innovations: Exploring consumer (non) acceptance of ‘quasi’ market devices
2019 (English)In: Journal of Cultural Economy, ISSN 1753-0350, E-ISSN 1753-0369Article in journal (Refereed) Published
Abstract [en]

In this paper, I conceptualise ethical consumption applications (ECAs) as market innovations inflected in processes of configuring market actors and market (re)framings. The introduction of ECAs through the work of civil society is not only about changing frames of market exchange, but also work in the register of making ‘good consumers’ and consumers as ‘agents of change’ and moralising markets. Thus, a more accurate concept for these devices is suggested: ‘quasi’ market devices. The main aim of this paper is to analyse how consumers attached to and resisted use of ECAs designed to assist in product choices and shape responsible everyday practices. Based on qualitative fieldwork in Sweden, the article applies a methodology grounded in Science and Technology-inspired market studies in combination with Consumer Culture Theory’s (CCT) interest in identity work and sense-making associated with technology consumption. Although available at the time of the empirical data collection period of the study, all three apps were off the market during the analytic work of this paper; a major argument for focusing on barriers to acceptance of the apps and trying to conceptualise how such non-acceptance can be understood.

Keywords
Smartphone App, Ethical Consumption, Consumer Culture Theory, Science and Technology Studies, Market Innovation
National Category
Business Administration
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-21677 (URN)10.1080/17530350.2019.1629990 (DOI)000510927700007 ()2-s2.0-85071991507 (Scopus ID)
Available from: 2019-09-02 Created: 2019-09-02 Last updated: 2024-02-01Bibliographically approved
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