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Hjelmgren, Daniel
Publications (10 of 16) Show all publications
Hjelmgren, D. (2016). Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia’s largest department store. Journal of Retailing and Consumer Services, 32, 210-217
Open this publication in new window or tab >>Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia’s largest department store
2016 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 32, p. 210-217Article in journal (Refereed) Published
Abstract [en]

The aim of this paper is to explore how a company can create a compelling brand meaning by orchestrating what is said in different points of contact with the brand. A case study of Scandinavia's largest store suggests that, in order to create a compelling brand meaning, a retailer need to manage oral and written stories, as well as stories told by facilities, goods, and services. It is argued that all stories need to be coherent in the sense that they all fit the brand meaning, and that it sometimes may require expansion of the retailer's control boundary. The case study also suggests that reality shows can be important points of contact, very much due to their ability to tell credible stories that can humanize the brand, and that individual employees can constitute important assets in these stories.

Keywords
Branding, Orchestrating, Humanizing, Story telling
National Category
Business Administration
Research subject
Bussiness and IT
Identifiers
urn:nbn:se:hb:diva-11386 (URN)10.1016/j.jretconser.2016.06.015 (DOI)000384806200023 ()2-s2.0-84978209577 (Scopus ID)
Available from: 2016-12-13 Created: 2016-12-13 Last updated: 2017-11-29Bibliographically approved
Hjelmgren, D. (2016). Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia's largest department store. Journal of Retailing and Consumer Services, 32, 210-217
Open this publication in new window or tab >>Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia's largest department store
2016 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 32, p. 210-217Article in journal (Refereed) Published
Abstract [en]

The aim of this paper is to explore how a company can create a compelling brand meaning by orchestrating what is said in different points of contact with the brand. A case study of Scandinavia's largest store suggests that, in order to create a compelling brand meaning, a retailer need to manage oral and written stories, as well as stories told by facilities, goods, and services. It is argued that all stories need to be coherent in the sense that they all fit the brand meaning, and that it sometimes may require expansion of the retailer's control boundary. The case study also suggests that reality shows can be important points of contact, very much due to their ability to tell credible stories that can humanize the brand, and that individual employees can constitute important assets in these stories

Keywords
Branding, Humanizing, Orchestrating, Story telling
National Category
Social Sciences
Research subject
Bussiness and IT
Identifiers
urn:nbn:se:hb:diva-11763 (URN)10.1016/j.jretconser.2016.06.015 (DOI)000384806200023 ()2-s2.0-84978209577 (Scopus ID)
Available from: 2017-01-11 Created: 2017-01-11 Last updated: 2017-11-29Bibliographically approved
Ekström, K. M., Hjelmgren, D. & Salomonson, N. (2015). Environmental Consumer Socialization among Generation Swing and Y: A Study of Clothing Consumption. In: Karin M Ekström (Ed.), Waste Management and Sustainable Consumption: Reflections on consumer waste: . Routledge
Open this publication in new window or tab >>Environmental Consumer Socialization among Generation Swing and Y: A Study of Clothing Consumption
2015 (English)In: Waste Management and Sustainable Consumption: Reflections on consumer waste / [ed] Karin M Ekström, Routledge , 2015Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2015
National Category
Social Sciences Interdisciplinary
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-5247 (URN)2320/14682 (Local ID)113879726X (ISBN)9781138797260 (ISBN)2320/14682 (Archive number)2320/14682 (OAI)
Available from: 2015-12-17 Created: 2015-12-17 Last updated: 2018-01-10Bibliographically approved
Hjelmgren, D., Salomonson, N. & Ekström, K. M. (2015). Upcycling of Pre-Consumer Waste: Opportunities and Barriers in the Furniture and Clothing Industries. In: Waste Management and Sustainable Consumption: Reflections on consumer waste: . Routledge
Open this publication in new window or tab >>Upcycling of Pre-Consumer Waste: Opportunities and Barriers in the Furniture and Clothing Industries
2015 (English)In: Waste Management and Sustainable Consumption: Reflections on consumer waste, Routledge , 2015Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2015
National Category
Social Sciences Interdisciplinary
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-5248 (URN)2320/14685 (Local ID)113879726X (ISBN)9781138797260 (ISBN)2320/14685 (Archive number)2320/14685 (OAI)
Available from: 2015-12-17 Created: 2015-12-17 Last updated: 2018-01-10Bibliographically approved
Hjelmgren, D. & Gustafsson, E. (2013). Kan detaljhandeln bidra till att minska det textila avfallet?: Textilreturen i Ullared – ett experiment om återvinning. Högskolan i Borås
Open this publication in new window or tab >>Kan detaljhandeln bidra till att minska det textila avfallet?: Textilreturen i Ullared – ett experiment om återvinning
2013 (Swedish)Report (Other academic)
Abstract [sv]

Konsumtionen av kläder har ökat dramatiskt under senare år och klädberget bara växer. Denna utveckling har bland annat aktualiserat frågan om hur vi kan finna nya system för insamling av de kläder som människor inte längre vill ha. Föreliggande rapport beskriver framväxten av en försöksverksamhet om insamling av kläder - belägen i nära anslutning till en stor shoppingdestination. På insamlingsplatsen - döpt till Textilreturen – kan både hela och trasiga kläder tas emot i stor skala. Genom att beskriva de olika överväganden och beslut som lett fram till Textilreturens slutliga utformning ges kunskap och insikt i projektets komplexitet. Denna kunskap är värdefull för andra företag och organisationer som planerar liknande anläggningar. Rapporten belyser svårigheterna att utveckla lösningar som kan bidra till att förändra människors beteende avseende klädinsamling.

Place, publisher, year, edition, pages
Högskolan i Borås, 2013
Series
Vetenskap för profession: rapport, ISSN 1654-6520 ; 25
Keywords
Business and IT
National Category
Economics and Business
Research subject
Bussiness and IT; Resource Recovery
Identifiers
urn:nbn:se:hb:diva-4601 (URN)2320/12711 (Local ID)978-91-87525-04-9 (ISBN)978-91-87-525-05-6 (ISBN)2320/12711 (Archive number)2320/12711 (OAI)
Note

Sponsorship:

Handelns Utvecklingsråd och Formas

Available from: 2015-12-17 Created: 2015-12-17
Hjelmgren, D., Salomonson, N. & Ekström, K. M. (2013). Re:design of textiles: opportunities and barriers in the Swedish furniture and clothing industries. In: : . Paper presented at Australian & New Zealand Marketing Academy Conference ( ANZMAC), Auckland, New Zealand, 1-4 December..
Open this publication in new window or tab >>Re:design of textiles: opportunities and barriers in the Swedish furniture and clothing industries
2013 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The amount of textile waste has been increasing steadily in the Western world during the last decades. Its negative impact on the environment makes it important to investigate the possibility to increase the utilization of waste materials. The purpose of this paper is to study possibilities and structural barriers to utilize waste materials in the Swedish furniture and clothing industries. The study is based on semi-structured interviews with project managers, business developers, designers, and company representatives in the initiative Studio Re: design. The initiative aims to develop new techniques for making use of textile waste. Our study shows that the possibility for making use of waste materials is greater in the furniture industry than in the clothing industry. This is explained by more local production and flexible production in the furniture industry and also greater possibilities to utilize existing sales channels and interactive effects in the design process.

Keywords
re-design, resource combinations, embeddedness, structural barriers, Marketing
National Category
Business Administration
Research subject
Bussiness and IT
Identifiers
urn:nbn:se:hb:diva-7059 (URN)2320/12924 (Local ID)2320/12924 (Archive number)2320/12924 (OAI)
Conference
Australian & New Zealand Marketing Academy Conference ( ANZMAC), Auckland, New Zealand, 1-4 December.
Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-09-27Bibliographically approved
Ekström, K. M., Hjelmgren, D., Hagberg, J., Salomonson, N. & Gustafsson, E. (2013). Veljekset Keskinen: Finlands mest besökta shoppingdestination. Högskolan i Borås
Open this publication in new window or tab >>Veljekset Keskinen: Finlands mest besökta shoppingdestination
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2013 (Swedish)Report (Other academic)
Abstract [sv]

Veljekset Keskinen bildades 1969 och är idag Finlands näst största varuhus beläget i Tuuri, en ort med 500 invånare i Österbotten i Finland. Företaget var från början en ”bybutik” eller vad vi skulle kalla lanthandel, men har över tid utvecklats till ett varuhus, hotell, livsmedelsbutik, trädgårdsbutik, restauranger, bensinstation och camping som attraherar kunder från hela Finland, men även internationella besökare. I denna rapport presenteras resultatet av finska och svenska forskares tvådagars besök på Veljekset Keskinen. Rapporten består av sex kapitel med olika perspektiv, teorier, metoder och reflektioner från besöket. Kapitel ett handlar om att attrahera shoppingturister genom upplevelser. Veljekset Keskinen är inte enbart ett varuhus som säljer fysiska produkter utan en turistdestination som erbjuder en kombination av olika upplevelser. Kapitel två handlar om bybutiken som gåva för bygden och turistattraktion. Besökarna möter idag både den traditionella bybutiken och det moderna varuhuset. Kapitel tre handlar om hur detaljhandelsföretaget Veljekset Keskinen är fullt av kontrastmarknadsföring i tre dimensioner: tradition och nytt, skala och storlek samt House of brands kontra Branded house. Kapitel fyra handlar om olika aspekter av tid och rytm på Veljekset Keskinen: synkronisering av tid och rum, tidslinjer, varornas tidsindelning, säsonger och framtiden. Kapitel fem handlar om negativa kundbeteenden på Veljekset Keskinen och beskriver hur kunder bär sig illa åt, möjliga orsaker till varför kunder bär sig illa åt och hur personalen hanterar situationer där kunder bär sig illa åt. Kapitel sex handlar om att attrahera shoppingturister med hjälp av sociala medier och belyser hur Veljekset Keskinen använder webb och sociala medier för att bygga sitt varumärke.

Place, publisher, year, edition, pages
Högskolan i Borås, 2013
Series
Vetenskap för profession: rapport, ISSN 1654-6520 ; 24
Keywords
Business and IT
National Category
Economics and Business
Research subject
Bussiness and IT
Identifiers
urn:nbn:se:hb:diva-4585 (URN)2320/12332 (Local ID)978-91-85659-98-2 (ISBN)2320/12332 (Archive number)2320/12332 (OAI)
Available from: 2015-12-17 Created: 2015-12-17
Hjelmgren, D., Salomonson, N., Gustafsson, E. & Ekström, K. M. (2012). Generation Y’s and Swing’s consumption of clothes: a cost/benefit analysis of sustainable behavior. In: : . Paper presented at Nordic Retail and Wholesale Conference, Lund, Sweden, 7-8 nov.
Open this publication in new window or tab >>Generation Y’s and Swing’s consumption of clothes: a cost/benefit analysis of sustainable behavior
2012 (English)Conference paper, Published paper (Other academic)
Abstract [en]

The consumption of clothes is high and steadily increasing. The garment industry’s resource-intensive manufacturing and consumers’ use and disposal of clothes therefore constitute an increasing environmental problem. The negative impact that consumption of clothes has on the environment makes it important to further investigate consumers’ acquisition, use and disposal of clothes. The aim of this paper is through a cost-benefit analysis of consumers’ consumption of clothes study what affect their propensity to consume more environmentally friendly – focusing on consumers representing generation Y and Swing. The study is based on three empirical studies: a survey at the largest retail store in Scandinavia, focus group interviews with members of the generation Y and Swing cohorts, and interviews and observations at a clothes swapping event. Our results show that the propensity to behave environmental friendly when consuming clothes is negatively affected by price sensitivity and various search cost, cost of disposal, information cost, and cost of use. The study also shows that the two cohorts experience different benefits in the consumption of clothes which also may affect their behavior.

Keywords
Sustainability, Cost, Benefit, Acquisition, Disposal, Generation Y, Generation Swing, Consumer behavior, Sustainability
National Category
Business Administration
Research subject
Bussiness and IT
Identifiers
urn:nbn:se:hb:diva-6851 (URN)2320/11608 (Local ID)2320/11608 (Archive number)2320/11608 (OAI)
Conference
Nordic Retail and Wholesale Conference, Lund, Sweden, 7-8 nov
Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-09-27Bibliographically approved
Gadde, L.-E., Hjelmgren, D. & Skarp, F. (2012). Interactive resource development in new business relationships. Journal of Business Research, 65(2), 210-217
Open this publication in new window or tab >>Interactive resource development in new business relationships
2012 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 65, no 2, p. 210-217Article in journal (Refereed) Published
Abstract [en]

Interaction in businessrelationships is a significant means of resourcedevelopment. Studies of these processes have focused on interactivedevelopment in long-term relationships between buyer and supplier. This study explores the characteristics of joint resourcedevelopment in newbusinessrelationships, where the two parties have no previous experience of interacting with each other. The study is based on the industrial network model and contains two cases of interactivedevelopment of new products with entirely different features. This research shows that joint development in a newrelationship is strongly dependent on the resources of other business partners, since no previous adaptations exist between the two focal actors. Access to these resources is achieved through the established businessrelationships of the two parties. Furthermore, previous interactions with other business partners have a significant impact on the outcome of interactivedevelopment in a newbusinessrelationship. The main reason for these conditions is that the features of the resources of the two parties have evolved during these interactions.

Place, publisher, year, edition, pages
Elsevier Inc., 2012
Keywords
Marknadsföring
National Category
Social Sciences
Research subject
Business and IT
Identifiers
urn:nbn:se:hb:diva-1288 (URN)10.1016/j.jbusres.2010.11.027 (DOI)000300968000016 ()2320/10968 (Local ID)2320/10968 (Archive number)2320/10968 (OAI)
Available from: 2015-11-13 Created: 2015-11-13 Last updated: 2017-11-19Bibliographically approved
Ekström, K. M., Gustafsson, E., Hjelmgren, D. & Salomonson, N. (2012). Mot en mer hållbar konsumtion: en studie om konsumenters anskaffning och avyttring av kläder. Högskolan i Borås
Open this publication in new window or tab >>Mot en mer hållbar konsumtion: en studie om konsumenters anskaffning och avyttring av kläder
2012 (Swedish)Report (Other academic)
Abstract [sv]

Under ledning av professor Karin M. Ekström genomför en forskargrupp vid högskolan studier i syfte att utveckla kunskap och lösningar för att minska det textila avfallet. I rapporten ”Mot en mer hållbar konsumtion” redovisas resultatet av tre studier av konsumenters inställning till köp, återanvändning och återvinning av kläder. En enkätstudie har genomförts om hur och varför konsumenter slänger kläder, en fördjupning har skett genom fokusgruppsintervjuer och ytterligare ett perspektiv har erhållits genom samtal och observationer i samband med en klädbytardag. Tillsammans ger de genomförda studierna en välgrundad beskrivning av konsumentuppfattningar. I analysen fokuseras olika konsumentgruppers motiv för att köpa nytt eller återanvända egna eller andras kläder. Beskrivning och analys av uppfattningar och beteenden är en grund för att utveckla modeller som främjar miljöengagemang och hållbar utveckling.

Place, publisher, year, edition, pages
Högskolan i Borås, 2012
Series
Vetenskap för profession: rapport, ISSN 1654-6520 ; 20
National Category
Economics and Business
Research subject
Bussiness and IT
Identifiers
urn:nbn:se:hb:diva-4534 (URN)2320/10630 (Local ID)978-91-85659-82-1 (ISBN)2320/10630 (Archive number)2320/10630 (OAI)
Note

Sponsorship:

Handelns utvecklingsråd och Formas

Available from: 2015-12-17 Created: 2015-12-17
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