Open this publication in new window or tab >>1998 (English)In: Research report, Vol. 73/98, p. 63-74Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Swedish School of Economics and Business administration Helsinki, 1998
Keywords
marketing communication, marknadskommunikation, strategisk konkurrens
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-7374 (URN)2320/6458 (Local ID)2320/6458 (Archive number)2320/6458 (OAI)
Note
Artikeln tillkommen inom ramen för institutionen Ekonomisk Politologi vid Svenska handelshögskolan, Helsingfors
2015-12-222015-12-222017-10-13Bibliographically approved