Change search
Link to record
Permanent link

Direct link
Alternative names
Publications (10 of 105) Show all publications
Ekström, K. M. (2023). Consumption of Clothes and the Problem of Waste in Affluent Societies: Understanding the Driving Forces of Consumption and Waste (1ed.). In: Karin M Ekström (Ed.), Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture. Oxon and New York: Routledge
Open this publication in new window or tab >>Consumption of Clothes and the Problem of Waste in Affluent Societies: Understanding the Driving Forces of Consumption and Waste
2023 (English)In: Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture / [ed] Karin M Ekström, Oxon and New York: Routledge, 2023, 1Chapter in book (Other academic)
Place, publisher, year, edition, pages
Oxon and New York: Routledge, 2023 Edition: 1
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-31291 (URN)9781032204802 (ISBN)9781003263753 (ISBN)
Available from: 2024-01-11 Created: 2024-01-11 Last updated: 2024-01-11Bibliographically approved
Ekström, K. M. (2023). Klädinköpen måste ner – men vi behöver hjälp. Aftonbladet
Open this publication in new window or tab >>Klädinköpen måste ner – men vi behöver hjälp
2023 (Swedish)In: AftonbladetArticle in journal, News item (Other (popular science, discussion, etc.)) Published
Abstract [sv]

IPCC (the United Nations Intergovernmental Panel on Climate Change) har uppmärksammat konsumtionens roll och menar att det är mänskliga aktiviteter som bär ansvaret för historiska klimatförändringar. Senare års väderförändringar gör oss påminda om att det är bråttom.

Konsumtionsmönstren måste förändras och det gäller i synnerhet kläder. Black Week som syftar till ökad konsumtion är otidsenlig och ansvarslös. I stället behöver företag ta större ansvar för att minska och förändra klädkonsumtionen.

Place, publisher, year, edition, pages
Schibsted Forlag, 2023
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-31146 (URN)
Available from: 2024-01-09 Created: 2024-01-09 Last updated: 2024-01-11Bibliographically approved
Ekström, K. M. (Ed.). (2023). Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture (1ed.). Oxon and New York: Routledge
Open this publication in new window or tab >>Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture
2023 (English)Collection (editor) (Other academic)
Abstract [en]

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary.

This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Place, publisher, year, edition, pages
Oxon and New York: Routledge, 2023. p. 266 Edition: 1
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-31289 (URN)9781032204802 (ISBN)9781003263753 (ISBN)
Available from: 2024-01-11 Created: 2024-01-11 Last updated: 2024-01-11Bibliographically approved
Ekström, K. M. (2023). Museums as Channels for Marketing Fashion: Reflections on Marketization and Artification (1ed.). In: Karin M. Ekström (Ed.), Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture. Oxon and New York: Routledge
Open this publication in new window or tab >>Museums as Channels for Marketing Fashion: Reflections on Marketization and Artification
2023 (English)In: Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture / [ed] Karin M. Ekström, Oxon and New York: Routledge, 2023, 1Chapter in book (Other academic)
Place, publisher, year, edition, pages
Oxon and New York: Routledge, 2023 Edition: 1
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-31290 (URN)9781032204802 (ISBN)9781003263753 (ISBN)
Available from: 2024-01-11 Created: 2024-01-11 Last updated: 2024-01-11Bibliographically approved
Ekström, K. M. (2023). The Forest and Its Role in the Move Towards a Sustainable Society: Should I Stay or Should I Go?. In: Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Paper presented at 48th Annual Macromarketing Conference, Seattle, Washington, U.S.A., June 19 – June 22, 2023..
Open this publication in new window or tab >>The Forest and Its Role in the Move Towards a Sustainable Society: Should I Stay or Should I Go?
2023 (English)In: Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues, 2023Conference paper, Published paper (Other academic)
Abstract [en]

The forest can be associated with a variety of values such as economic value (market value), affectional value (feelings), nostalgic value (longing for the past), historical value (an appreciation of the past), experiential value (how it is experienced), place value (how it is experienced depending on location and surroundings such as different trees, wind power etc) and functional value (how it is used, for wood products, textiles etc.). In a society dealing with severe climate change, the forest is expected to contribute to the transition towards environmental sustainability according to the Paris agreement (unfccc.int). The forest’s ability to stores carbon dioxide makes it preferable to maintain the forest or even increase the number of trees to compensate for emissions of greenhouse gases from other sectors. The goal of the Paris agreement is to limit global warming to well below 2 Celcius, preferably to 1,5 Celcius (unfccc.int). There are conflicting opinions whether the forest should be kept or not. By not harvesting the forest, carbon dioxide is stored in the soil. At the same time, material from the forest is expected to be used instead of cement and fossil-based raw material and hence it needs to be harvested. In addition to different opinions on whether the forest should be harvested or not, there are also different opinions on the practices of managing a forest, including the trees to plant and the type of forest harvesting. 

The role of the forest in the move towards a sustainable society needs to be understood in relation to contemporary consumer culture. The purpose of this paper is to highlight different consumption practices that are related to the forest by presenting different logics representing different views on the forest and its relation to consumption. Throughout the paper, examples are given from Sweden that represents a country of trees. Different actors have different views on forest governance and management in Sweden over time (e.g., Mårald et al. 2017). Macromarketing researchers emphasize the importance of sustainability and consumption (e.g., Assadourian 2010; Kilbourne, McDonagh and Prothero 1997). A macromarketing perspective of the role of the forest in the move towards a sustainable society is important in that it recognizes the complexity of different values and power relations in logics co-existing in contemporary consumer culture. 

National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-31292 (URN)
Conference
48th Annual Macromarketing Conference, Seattle, Washington, U.S.A., June 19 – June 22, 2023.
Available from: 2024-01-11 Created: 2024-01-11 Last updated: 2024-01-11Bibliographically approved
Ekström, K. M. & Hjort, T. (2023). The role of consumption in an affluent consumer culture: Dialectical views of consumption practices related to migration and integration. In: : . Paper presented at 2nd OMICS (Organizing Migration and Integration in Contemporary Societies Conference), Gothenburg, Sweden, 22-24 November, 2023..
Open this publication in new window or tab >>The role of consumption in an affluent consumer culture: Dialectical views of consumption practices related to migration and integration
2023 (English)Conference paper, Oral presentation only (Other academic)
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-31288 (URN)
Conference
2nd OMICS (Organizing Migration and Integration in Contemporary Societies Conference), Gothenburg, Sweden, 22-24 November, 2023.
Available from: 2024-01-11 Created: 2024-01-11 Last updated: 2024-01-11Bibliographically approved
Ekström, K. M. (2022). Marknadisering av museer. Ikaros, 1
Open this publication in new window or tab >>Marknadisering av museer
2022 (Swedish)In: Ikaros, Vol. 1Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Åbo: , 2022
National Category
Business Administration
Research subject
Textiles and Fashion (General)
Identifiers
urn:nbn:se:hb:diva-28230 (URN)
Funder
Torsten Söderbergs stiftelse
Available from: 2022-07-07 Created: 2022-07-07 Last updated: 2022-11-16Bibliographically approved
Ekström, K. M. & Jönsson, H. (2022). Orchestrating retail in small cities. Journal of Retailing and Consumer Services, 68, Article ID 103008.
Open this publication in new window or tab >>Orchestrating retail in small cities
2022 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 68, article id 103008Article in journal (Refereed) Published
Abstract [en]

The structural transformation of retail is challenging for many small cities. Rather than seeing the retailer as a sole player, this article considers retail in small cities to be shaped in a retail eco system consisting of many different actors besides retailers such as municipalities, landlords, business/city organisations, customers/citizens. The key contribution of the article is to provide new perspectives on the challenges and management of retail in small cities by applying a metaphor from the culture and fine arts sector, orchestration. The article is based on a combination of in-depth interviews and participant observation at three small cities in Sweden. In total, 38 interviews have been conducted with representatives of retailers, municipality, business/city associations and landlords. The general aspects of retail eco system as an orchestra are presented according to Klein and Kozlowski, (2000) multilevel constructs: compiled (bottom-up), composite (top-down) and emergent (culture, history). Thereafter, a number of orchestration techniques, structured around Pine and Gilmore, 1999 dimensions of experiences are presented. The article shows that the future of retailing in small cities is not merely dependent on the retailers, but on collaborations with other retailers, landlords and municipalities. An understanding of consumer culture and development of entrepreneurship culture and networks is crucial for survival and prosperity. Furthermore, rather than copying strategies developed both in and for metropolitan areas, there is a need to build on and strengthen the characteristics of the local retail eco system and the community brand identity.

Keywords
Retailing, Small cities, Orchestration, Experiences, Retail eco system, MAIN STREET, PERFORMANCE, AUTHENTICITY, KNOWLEDGE, STORES, CHAIN
National Category
Business Administration Social Sciences
Identifiers
urn:nbn:se:hb:diva-27962 (URN)10.1016/j.jretconser.2022.103008 (DOI)000793645800007 ()2-s2.0-85128296058 (Scopus ID)
Available from: 2022-06-07 Created: 2022-06-07 Last updated: 2023-01-19Bibliographically approved
Ekström, K. M. & Jönsson, H. (2021). Butiken som mötesplats i en digital tidsålder. Stockholm: Handelsrådet
Open this publication in new window or tab >>Butiken som mötesplats i en digital tidsålder
2021 (Swedish)Report (Other academic)
Abstract [sv]

Handelns strukturomvandling är inget nytt, handeln har alltid förändrats i takt med samhället. Men det som skiljer nuvarande situation från tidigare är att butiker, framförallt på små ordet och i stadskärnor, upplever en hårdare konkurrens från externa köpcentrum och från näthandeln. Under pandemin har konkurrensen från näthandeln förstärkts. Det krävs ett nytänkande när handeln nu står inför stora utmaningar för att överleva och utvecklas.

Place, publisher, year, edition, pages
Stockholm: Handelsrådet, 2021. p. 96
Keywords
Marknadsföring, mode, hållbar konsumtion
National Category
Business Administration
Research subject
Textiles and Fashion (General)
Identifiers
urn:nbn:se:hb:diva-27175 (URN)9789186508722 (ISBN)
Available from: 2022-01-12 Created: 2022-01-12 Last updated: 2022-01-12Bibliographically approved
Ekström, K. M. & Jönsson, H. (2021). Butiken som mötesplats i en digital tidsålder. Stockholm: Handelsrådet
Open this publication in new window or tab >>Butiken som mötesplats i en digital tidsålder
2021 (English)Book (Other academic)
Place, publisher, year, edition, pages
Stockholm: Handelsrådet, 2021. p. 96
Series
Handelsrådets rapportserie Forskningsrapport 2021:2
Keywords
Butiker, sociala aspekter
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-28231 (URN)9789186508722 (ISBN)
Available from: 2022-07-07 Created: 2022-07-07 Last updated: 2022-11-16Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-0969-7628

Search in DiVA

Show all publications