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  • Ahlryd, Sara
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    På gränsen till en ny värld - studenters informationspraktiker på väg mot arbetslivet2019Doctoral thesis, monograph (Other academic)
    Abstract [en]

    With the increasing academisation of vocational educations the need for higher education to prove to students the relevance of theoretical domain knowledge to professional experience is growing. One way of doing so is to provide students with opportunities for professional training during the course of their studies. The aim of this thesis is to explore the ways in which professional training help students to connect education with working life. The study is carried out through a practice theoretical lens on students’ information practices. It also entails exploring how their information activities contribute to their socialization within workplace communities and to their construction of professional identities. Through qualitative semi-structured interviews, the empirically driven analysis shows that students’ appropriation of information practices during professional training support learning, socialization into a workplace as well as identification with their future professional roles. Students’ information practices can be viewed as significant tools in the process of transition between education and profession where they function as facilitators for learning and participation in workplace activities. 

  • Bexell, Felicia
    University of Borås, Faculty of Textiles, Engineering and Business.
    MINDTRIP: An exploration of mirror illusions in fashion design2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This work explores the interactive use of mirrored and reflective materials in the context of fashion. It draws parallels between the way in which it has been used in architecture in comparison to fashion and seeks a way to make a fair translation between the two mediums.

    The motive behind this work lies in the curiosity to explore reflective mirror materials in clothing beyond simply as shiny surface materials and aims instead to explore its illusive properties when combined with archetypical pattern prints. This to explore the potential aesthetic expressions it could bring to the fashion field.

    Using the theoretical approach of convergence, divergence, and transformation by Jones and methods by Thornquist that was slightly modified and reworked to fit the context of this project.

    Investigations with the reflective material were tested in different scales, both by draping with the material as is and by cutting and placing it in different ways in relation to the printed textile material. Derived from these experiments a new illusive material was created with special draping and shaping properties that came to define the collection as a whole.

  • Christensen, Therese
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Nilsson, Lisa
    University of Borås, Faculty of Textiles, Engineering and Business.
    I Samarbete Med...: En kvalitativ studie om influencers påverkan påkonsumenters attityder och köpintentioner2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: ​Today, a new sort of fashion collaborations have emerged as a result of the increased use of social media. Fashion companies have recognized the great growth potential of forming design collaborations with influencers to market their products, which has resulted in more companies abandoning traditional marketing methods. This practice is called influencer marketing, and new studies have shown that it can be more efficient than traditional marketing methods. Influencers can thus play a major role in consumers' purchasing decisions through advice and recommendations on various products and services. This paper is written in swedish.

    Research questions:

    • How do young, swedish, female consumers perceive fashion companies who create fashion lines with influencer collaborations?
    • Do influencers have an impact on consumer purchase intentions?

    Purpose: ​The purpose of this study is to examine young swedish female consumer attitudes towards fashion lines created through influencer collaborations and how this affects their purchase intentions.

    Method: ​A qualitative study was conducted in the form of individual semi-structured interviews with young swedish female consumers. The interview guide included questions about consumer perceptions about influencer marketing and fashion companies that design fashion lines together with influencers.

    Conclusion: ​Based on the empirical material, it can be concluded that the consumer attitude to influencer fashion lines is mostly positive. Influencers are thought of as great sources of inspiration and can be compared to trend analysts that can help fashion companies to develop new fashion pieces to their range. It has also been concluded that influencers have an influence on consumer attitudes and purchase intentions regarding fashion lines designed together with fashion companies. The two most crucial variables that influenced the purchase intent were Source attractiveness and Source credibility.

  • Coric, Emina
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Thuong, Linda
    University of Borås, Faculty of Textiles, Engineering and Business.
    Green Turn: En grönare returprocess för e-handeln2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Consumer returns are necessary in order for customers to feel secure with their purchase, this is especially true when it comes to fashion e-commerce since customers cannot see and try the product before the time of purchase. To make customers more inclined to order clothing items online it has become a standard for fashion companies to offer lenient return policies to their customers. As a result the scale of returns have increased, which has a negative impact on the climate, since it means that more packages are being sent back and forth between the customers and the company, causing a high rate of ​CO2 ​emissions. To try and reduce the environmental impact, but still keep customer satisfaction, a different return process has been proposed by the Global Solutions Director at UPS, Aparna Mehta. The concept is called Green Turn and calls for the returning customer to send the return directly to another customer instead of the company, resulting in a shorter haul. As incentives for customers to be inclined to do so, the returner would earn loyalty points or vouchers, and the receiver would get the item at a discount. The purpose of this study is therefore to determine if Swedish consumers willingness to try and apply the Green Turn concept and secondly to find out if the environmental interest is the driving factor behind this or if it is the economic gains that attract consumers the most. Interviews with a logistics company and Aparna Mehta were conducted in order to understand more of what the concept would entail while a survey was conducted to get an initial sense of consumers attitude and willingness to adopt the concept. Thereafter, a focus group interview was held do get a deeper understanding of what might lead to consumers adopting the process, and to identify potential obstacles, in order to answer the research questions. The result reveals that Swedish consumers are predominantly positive in regards to the concept, and that the environmental interest is the leading factor behind this, however quality control was a cause of concern by the respondents and therefore this study comes to the conclusion that the concept should adapt different measures to better correspond to a Swedish market. 

  • Eksberg, Linn
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Rydin, Emelie
    University of Borås, Faculty of Textiles, Engineering and Business.
    Konsumentens förändrade köpbeteende påverkar småstadshandeln: En analys av e-handelns effekter på modebutikerna i småstäder2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The fashion stores face major challenges and a massive store death is predicted in the future. Mainly, retailers in small cities are affected and they are today facing increased competition from e-commerce that is available around the clock and which can offer a superior product range. The increased availability online has contributed to today's consumers have changed their buying behavior and acting in other ways than before. Because of this, the number of stores in Sweden has decreased and every seventh store has disappeared between 2011 and 2017. This has created anxiety in society and mainly for the local retailers in small towns because the stores has a major impact on the local economy. Despite the fact that e-commerce is growing at a rapid pace, research shows that store shopping will continue to account for a large part for many years to come, though with increased competition. A small town that has noticed the increased competition from e-commerce and the consumers' changing purchasing behavior is Ulricehamn. There is an ongoing settlement of stores in the city. Based on previous research, a research gap has been identified regarding studies that studies how the companies in small towns act alongside the consumers' changing purchasing behavior.

    In this study, the purpose is to investigate how fashion stores in small towns are affected by the increased competition from e-commerce. To investigate this, Ulricehamn is used as a tool. Through a qualitative method, empirical material has been collected through interviews with a property company, a company that works with city shopping in Ulricehamn and store managers for the fashion stores. Through an analysis of the collected empirical material and theories about how the stores are affected by the structural change this study notes that the structural change influence fashion shops in small towns in different ways depending on which store it is. Common is that all the fashion stores are aware of the changed consumer behavior. The fashion stores mainly work with offering personalized service and service to their customers in order to strengthen the benefits they have towards e-commerce. The result results in recommendations for how fashion stores in small cities should work in the future to maintain and strengthen their position in the market. This study is written from a business perspective and for future research, interviews or surveys are proposed to people living in small towns. In this way, it can help the study to have an additional dimension regarding the consumer's thoughts and opinions about the structural changes of commerce.

  • Jönsson, Jennifer Annie Patricia
    University of Borås, Faculty of Textiles, Engineering and Business.
    Deep Impression2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The scope of this thesis is to reveal the hidden dimensions of fashion. With the aim to stress the worth of participation and the individual experience of fashion. This work is questioning what we see, and later what is actually there. Through a thorough investigation of the knit technique the relationship of loop and thread (pause and activity) is the focus of this paper. Enhancing the significant qualities of the knitted technique, where material and shape is born simultaneously, the result presented holds a variety of results. With the aim to discuss multiple dimensions this knit investigation is presented in a fashion context. Styled with technical sportswear this work is challenging knitwear -as well as sportswear. By clashing sports connotated materials with the knitted wool, both fields are expanded and new options and expression are presented. The motive of this investigation is to further state the worth of fashion. To create a space for the experience of fashion, stating the various result that is not depending on the presentation on body. This work questions the pre-set truths and conventions of what fashion could be, and our ability to judge what is presented for us.

  • Lind, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Smocked patterns: An exploration of jacquard woven patterns and smocking techniques for a spatial textile design context2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This degree work relates to the textile design field where the aim is to design jacquard woven patterns for smocking techniques, in order to create three-dimensional pattern surfaces for a spatial textile design context. Smocking is a traditional embroidery technique where the stitches manipulate the fabric and create decorative areas. Jacquard woven patterns work as templates for the smocking stitches so the pattern shapes the fabric. Bindings and yarn colour combinations were explored in an industrial jacquard machine and tried out with different smocking variations made by hand. Experiments with scale and materials have been done. The result consists of three woven textile objects smocked with two variants of lozenge smocking. The work demonstrates examples of smocked three-dimensional surfaces in various scales and shapes, which can be further developed into interior products, for instance room dividers or sound absorbers. The primary motive was to update the traditional smocking technique with patterns and colours, with the intension to develop a contemporary expression. The smocking technique acts as a method to manipulate patterns and can work as a sketching tool in pattern design. The purpose is to inspire alternative ways of sketching with patterns.

  • Makins, Courtney
    University of Borås, Faculty of Textiles, Engineering and Business.
    Clothing Darwinism: Absent Bodies2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Garments are everywhere in today’s society and often presented on the body, although the absence of the body in design can have an integral impact on how they are perceived by an audience. An experimental material coating, aided garments to become sculptural by portraying the essence of the body. This essay argues that garments are challenged through their perception and purpose by the absence of the body, allowing the sculptures to develop a language in their own right. Through means of forming methods, absence of the body and materiality, garments are able to evolve to communicate an idea challenging one’s preconceived garment notions and broadening the spectrum of situational presentational methods.

  • Norberg Blixt, Olivia
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lindgren, Maya
    University of Borås, Faculty of Textiles, Engineering and Business.
    En studie om regenererade cellulosafibrer som ett alternativ till bomull i trikåmaterial2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The cotton fiber has many advantageous properties which make it widely popular among both consumers and producers. The most common production of the fiber is conventionally grown cotton. This type of manufacturing process has unfortunately a negative impact on the environment because of its high chemical consumption and high water use. Since the negative environmental impact regarding cotton has got more attention, it has contributed to an increased demand for more environmentally friendly fibers with more eco-friendly processes. From this perspective, this study has examined, compared and tested the conditions for completely or partially replacing cotton in knitted materials.

    The fibers that have been examined are the regenerated cellulose fibers Tencel, lyocell and modal. Tencel A100 and lyocell have been tested independently and two fiber blends consisting of cotton/modal and GOTS-certified cotton/Tencel LF have been knitted and tested in this study. All materials have consisted of raw yarn with yarn thickness of Ne 30/1 and has been knitted in a circular knitting machine. The tests that have been carried out is dimensional stability, twisting, pilling resistance, abrasion resistance and finally tensile strength. To ensure reliable results, the tests have been done repeatedly and then an average value for each material has been calculated. The materials that showed the best results in terms of properties and environmental impact were Tencel A100, lyocell and the fiber mixture GOTS-certified cotton/Tencel LF.

  • Tingsvik, Hanna
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lindell, Eva
    University of Borås, Faculty of Textiles, Engineering and Business.
    3D kroppsskanning som antropometriskt verktyg för individanpassad protesstrumpa2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Every year, 3000 people in Sweden undergoes an amputation of extremities. To improve the fit and the comfort of the prosthesis a prost-hesis sock can be used as an interface between the socket and the stump. To achieve higher fit and comfort the prosthesis sock can be individualised to the person that will wear it. To facilitate this process, the measurements of the stump can be taken by a 3D body scanner. Both traditional measurements and measurements taken with the 3D body scanner requires a standardised posture, witch can be hard for people with an amputee stump to adopt, a new scanning method for this scenario needs to be developed. The purpose of this study is to create a scanning scenario and an algorithm for body scanning of amputation stumps with the aim to individualise prosthesis socks.

    The scanner that have been used in this study is the VITUSSMART LC 3D-body Scanner from Vitronic. To create a scanning/measuring sce-nario for scanning of amputee stumps, a pilot study was accomplished. The developed scanning scenario were then tested on 8 voluntary test subjects. The scanning scenario was performed two times for each subject (a total of four scans) and the manual measurements were taken independently by each of the authors. The collected data was then analysed with different statistical calculations.

    The result of the pilot study showed that the position X, a seated posture with arms slightly away from the body, gave the best result. Position X will be scanned in a 45◦ angle to measure left upper arm and right armpit. To measure the right upper arm and left armpit, the posture will be scanned in a 315◦ angle. The paired t-test showed that there were no significant difference between the two measuring methods. The study also showed high relative reliability. Further studies needs to be done on a larger sample but it also should be tested on persons with an amputee stump.

  • Tran, Sandy
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Andersson Lundqvist, Elin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Made in: en kvantitativ studie om country of origin som kvalitetsindikator2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As the consumption society consumes more than ever, it has become necessary to move production to countries with the capacity to produce high quantities. This has made it important for the companies to report where the products come from (COO). The "Made in" label is not unusual and is generally known by most of the Swedish consumers. The label can even be perceived as a quality stamp according to previous research. However, it only applied to the industrial countries and those countries whose culture are similar to the consumer's. But how often is COO used in quality evaluation is questioned in this report since there are other attributes that can be perceived as easier to compare, for example price. Price is often used as a measurement of quality, where the consumer assumes that a high price is equivalent to good quality and vice versa. Brand is also a common attribute to associate with the quality of a product. Both price, brand and COO are factors that may affect the consumer's quality perception.

    Therefore, this essay aims to examine how Swedish consumers relate to COO in quality measurement compared to the attributes price and brand. To emphasize COO, we have chosen to study the world's most noticed "Made in" label, which is "Made in China". China has long been known for producing huge quantities for low costs and has since the beginning of 21th had a great economic growth, which creates a question if the country may be an industrial country today. Hence, we chose to add the question to our study, whether Swedish consumers are still experiencing China as a developing country or not. To answer these questions, a questionnaire survey was conducted, in which the respondents were asked to answer fourteen questions on the subject. The selection consisted of working and studying men and women in an aged range of 20 to 59 years old.

    The survey provided 187 valid questionnaires. The answers resulted in the COO, according to the respondents, being the least important variable in quality assessment. However, one could see a change in the attitude of the majority of the younger respondents, as well as for the older women. They no longer perceived China as a developing country. Despite this, China was the country that was mainly associated with poor quality according to the respondents, which suggests that the country is still considered a developing country. The reason why the respondents choose to call China an industrial country, but still associate the products with lower quality may be due to the cultural differences, since the respondents show a certain degree of ethnocentrism.

    In order for the respondents to see a manufacturing country as good, demands were made on working conditions, ethics and the environment, which all three are issues related to cultural, economic and political aspects. This creates a discussion since the respondents previously stated that the manufacturing country's politique, culture and economy are not particularly important. This paper will be continued in Swedish.

  • Warneryd, Sara
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Magnusson, Linnéa
    University of Borås, Faculty of Textiles, Engineering and Business.
    Furhammar, Linnéa
    University of Borås, Faculty of Textiles, Engineering and Business.
    Textilåtervinning och belöningssystem: En kvalitativ studie kring drivkrafterna bakom hållbart konsumentbeteende2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As the textile industry grows larger and overall consumption increases, it is important to highlight the issue regarding disposal method of clothes no longer in use. In Sweden, the yearly disposal of textile in household waste amounts to 7.5 kg per capita. There are currently several different disposal options available, such as handing in apparel in-store in exchange for discounts or similar compensation. This study aims to investigate the drivers behind in-store textile recycling and whether initiatives such as discounts can stimulate further consumption rather than promote sustainability. The study is based on ten semi-structured interviews conducted on women aged 20-26. The interview show the participants' habits related to consumption and recycling, but also their attitudes and thoughts about recycling services including discounts, offered by stores. The empirical result has been categorized under four different themes; Sustainability and recycling awareness, Consumption, Attitudes and drivers behind in-store recycling and The importance of discounts. Based on these themes, we have analyzed our results using previous research and relevant literature within the approached field. The result of our study indicates high environmental awareness for all participants and that these are acting conscious to some extent, however not always prioritizing sustainability and environmental objectives. The main reasons for handing in apparel in-store are convenience, economic motives in terms of discounts and the sentiment that stores possess the knowledge of processing the apparel once they have been collected. 

  • Daisley, Emma
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Werngren, Andrea
    University of Borås, Faculty of Textiles, Engineering and Business.
    En studie om upcycling2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The textile industry has become one of the most polluting industries in the world. Low prices and fast fashion increasing globally has developed a habit of consuming for leisure and not for needs. The awareness of the textile industry's environmental impact is well spoken about, but now consumers and companies need to take action to make a change.

    The purpose of this study has been to research the end stages of the textile loop, can textile waste turn into new fashionable clothes? In this thesis the phenomena upcycling will be explained, the advantages it brings to the positive impact on the climate justice. Upcycling means adding value to a garment in its last phase to avoid turning into waste, the business model is used to close the loop.

    During the phase of this thesis all contact with professionals has been within Swedish borders and the major part of this work has been based in Gothenburg and Borås. The main focus has been to explore the benefits and the difficulties with upcycling. Society’s knowledge and attitude is towards upcycling has been explored with the help of interviews and surveys as well as previous studies.

    The study discovers the difficulties with applying upcycling to its business model, the main problem is consumption of time, which can cause high labor costs and increase the stock price. The benefits that follows from upcycling is that raw material and bad working conditions can be excluded, it has the ability to close the loop and create a circular economy.

    This study is made from a perspective of sustainability, but does delimitate from the profoundness of economics. In addition, the study will examine a new way for the end phase of a textile garment and will delimitate the methods of recycling and rental of clothes.

  • Flosdorff, Miriam
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Döring, Margarete
    University of Borås, Faculty of Textiles, Engineering and Business.
    da Silva Wagner, Tanita
    University of Borås, Faculty of Textiles, Engineering and Business.
    Virtual Reality in the Product Development in the Fashion Industry: Application Areas, Opportunities, and Challenges of Virtual Reality in the Product Development2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to examine how Virtual Reality can be applied in the product development in the fashion industry. Therefore, the research focuses on potential areas of application as well as opportunities and challenges the implementation of Virtual Reality implies.

    A narrative literature review is conducted, thoroughly investigating the topic of product development and presenting the four application areas, namely Virtual Training, Virtual Prototyping, Virtual Manufacturing, and Virtual Factory, as well as identified opportunities and challenges. For the empirical part, semi-structured interviews are executed with five product developers of the fashion industry who are chosen based on a snowball sampling approach. The gathered data is evaluated using a thematic analysis.

    The findings of this study indicate that the areas Virtual Prototyping and Virtual Training were perceived as relevant for the product development in the fashion industry. However, Virtual Prototyping was regarded as most important, for instance, due to the decreased need for physical prototypes resulting in time and cost reductions. Further, the research shows that there are several opportunities and challenges when implementing the Virtual Reality technology in the product development in the fashion industry.

    This thesis indicates the potential of Virtual Reality in the product development for the fashion industry by showing major opportunities at different stages for the product development process. Nevertheless, there are several challenges that have to be considered in the implementation and handling of Virtual Reality.

  • Gunnebrink, Emma
    University of Borås, Faculty of Textiles, Engineering and Business.
    Remanufacturing towards a circular economy: the practitioners' perspective2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The fashion industry has for several years been driven by fast cycles of cheap industrial mass production and unsustainable consumption. At the same time the burden on the environment has been significant. New business models to prevent the environmental impact have therefore been developed, and circular business models have gained interest. Remanufacturing as one of the central activities within circular business model is not a new concept for the fashion and apparel industry, but there is a lack of focus of how to prioritise and develop the concept. The focus of the study is to understand the relative importance of the challenges and the enabling conditions that influence the adoption of remanufacturing as transition towards a circular economy within the fashion and apparel industry. The purpose is also to show the practitioners’ perspective on a relatively new phenomenon within the fashion and apparel industry, which can clarify how to further prioritise and direct the development of the concept. Furthermore, it is also expected to identify and investigate what might be the main challenges and the enabling conditions within remanufacturing. This research is conducted through a mixed method with a deductive approach where knowledge about generic challenges and the enabling conditions within remanufacturing was collected from a systematic literature review, as a modification of a Delphi method. An utilisation of online questionnaires led to verify relative importance of challenges and the enabling conditions for an adoption of remanufacturing as a transition towards a circular economy within the fashion and apparel industry. The result from the online questionnaire was analysed through finding consensus among the collected data. The result shows that the most important perspective for an adoption of remanufacturing was related to business model-, costs- and consumer perspective. Specifically, the challenge with how to change the business model seemed to be essential, and the lack of financial benefits and influencing the consumer behaviour was received to be of great importance. Identified enablers were collaborations and communication. There was no agreement among the most important challenges and the enabling conditions. However, the operations- and core- perspective where considered important by many. Significant consensus was found between the practitioners and their opinion about what influences an adoption of remanufacturing as a transition towards a circular economy. The practitioners’ verification and opinions of challenges and the enabling conditions can serve as support for managers in an adoption of remanufacturing, and provide guidance regarding what is essential to consider for an transition towards a circular economy. This study highlights and identifies what motivates and makes the adoption of remanufacturing attractive, as a way to transition towards a circular economy, in particular it provides support and guidance regarding how strategies can be developed and where to focus further development.

  • Hoehn, Caroline
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Herzog, Laetitia Muriel
    University of Borås, Faculty of Textiles, Engineering and Business.
    Remanufacturing business model experimentation in fashion and textiles: Learnings from a pilot project.2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Adapting a circular system through business model experimentation can generate profit and sustainable growth for fashion firms. Business model experimentation explores novel opportunities to be at the forefront of transforming existing markets. Remanufacturing is one circular strategy that entails the process of recovering both raw material and value from end-of-life products for the production of new items. Remanufacturing in the context of business model experimentation is a promising solution in the fashion and textile industry to drive the transition into a circular economy. Through case study research the phenomenon of remanufacturing business model experimentation within the fashion and textile industry is investigated. The case phenomenon is investigated by means of the Re:workwear project, in which the brand Cheap Monday uses discarded workwear for a remanufactured collection next to its common collection. The focus of the study is on remanufacturing business model experimentation alongside the brand’s business-as-usual and decisive factors of this phenomenon. The processes and -steps within experimentation were analysed through semi-structured interviews with various involved parties of the supply chain. A framework combining the Business Model Canvas and the stepwise approach of business model experimentation by Bocken et al. (2017) is developed and applied throughout the research. It is found that (1) motivation and scope, (2) input material, (3) flexibility, (4) stakeholder collaboration and (5) system development are decisive factors for remanufacturing business model experimentation. Further research is necessary to investigate the phenomenon in other settings and within a variety of other firms in the industry in order to test the findings and validate the generalisability.

  • Holopainen, Sonja
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Veabråten Hedén, Anna
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kraft, Andreas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Do you even fashion, bro?: A descriptive study on millennial men and their relationship to fashion and the online environment2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. Recently, new male icons have surfaced. Certain celebrity appearances have received coverage by popular media, since they are exhibiting a more androgynous and diverse take on masculinity than what is normally presented in the public sphere. There is a hype surrounding this, displayed online. Increasing sales of menswear also indicates that this hype surrounding men’s fashion might be spreading to the general public. This phenomenon inspires speculation about whether or not the average western millennial man actually adopt this new trend they are said to be the leaders of.

    Purpose: The purpose of this thesis is to examine and describe the relationship that the millennial men have with fashion, with regards to attitude, subjective norms, and behaviour.

    Methodology: The research builds on a pragmatist philosophy which allows both interpretivist and positivist positions. This allowed a quantitative method to be conducted, using an abductive approach. The data was collected through a survey, using quantitative questions. The acquired data and was analysed through descriptive statistics.

    Findings: The main findings show that millennial men should not be treated as a single homogenous cohort in research surrounding fashion. The findings also demonstrate a clear shift in men’s attitudes towards shopping and fashion, showing that it is not a feminine activity. However, the attitude towards “the new style of men” is quite scattered. Thus, it seems that this hype around changing male fashion has only started trickling down from the niche community that is considered to be leading this change. Regarding their behaviour, most men still prefer buying clothes from a brick-and-mortar store and do not use the online environment actively to seek out and consume fashion.

  • Kadivar, Nima
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Eek Branzell, Lina
    University of Borås, Faculty of Textiles, Engineering and Business.
    Social Media Influencers: Vad tycker dagens kvinnor?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In line with the increased importance of symbolic consumption the notion of Social Media Influencers, SMI, has been found. SMI is a concept used to describe independent people who both influence and inspire other people on their social media channels by being a role model in fashion, beauty, lifestyle, health and interior design. SMI represents today’s opinion leaders by using their social media channels to spread advertising and marketing to people who perceive the information as sincere and genuine. Today SMI are used in companies business strategies to reach out to customers in a individualized and faithful manner. This new kind of marketing strategy can be seen as a modern version of Word of Mouth (WOM). The purpose by using this kind of marketing is that the information that comes from an SMI are often perceived more as recommendations than advertising. SMI’s got a significant role on the market today and it’s more important than ever before to show what social group you belong to. Especially for young womens, who finds it important to fit in and follow the last trends. Instagram is one of the social media platforms which is the most detrimental for young people’s mental health. It contributes to an unhealthy self-image and creates high demands on people's life. At the same time as SMI is rapidly growing, consumers gets tired of being constantly chased by advertising. Therefore people are now questioning SMI as a phenomenon. 329 women in Sweden have participated in a web survey about their approach to SMI at Instagram. It’s shown that many women find it hard to form a concrete perception of their attitude towards the phenomenon and many women varies in their positions. The survey shows that older women and women with higher education are critical towards what SMI’s are posting on Instagram, while women with lower education and in younger generations consider SMI's marketing to be sincere and honest. The survey also shows that despite the fact that many women got a negative attitude towards SMI, they’re still keen on buying whatever that SMI recommends them to buy.  

  • Leinatamm, Kirke
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Bilali, Stamatoula
    University of Borås, Faculty of Textiles, Engineering and Business.
    Virtual avatars rising: the social impact based on a content analysis and a questionnaire in the context of fashion industry2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Innovative technologies and their ability to grow rapidly are known to be a great source of controversy and paranoid reactions amongst people. The aim of this research is to examine the acceptance and perception of the technology of digital supermodels and influencers. This will be done in the global market of end-users where this technology has proliferated or has the potential to emerge. Digital supermodels and influencers were regarded specifically in a marketing context for this research, since the whole essence of their existence is for marketing purposes, and was approached as a new innovative technology. The research was divided into two parts, first was about conducting a questionnaire to analyse people’s acceptance of the technology, more specifically to examine the possible change in their purchasing behaviour. The purpose of the second part of given research was to examine people’s reactions and perception towards this technology through a content analysis of Instagram comments for the Instagram accounts of digital supermodels and influencers. The addressed innovative technology of digital influencers and supermodels is mostly perceived positively or neutrally. The significant amount of neutral positions in both parts of given research states the presence of confusion and the need for answers rather than lack of interest, which is to be addressed by the creators and users of digital avatars in marketing in the fashion industry.

  • Möller, Fredrik
    University of Borås, Faculty of Textiles, Engineering and Business.
    Step Into My Office!2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    People go to work and people go home. Playing out their roles and their lives, going in and out of character. We create our own characters depending on where we are and with who we are.

    In this project a set of characters having a “casual Friday” at work has been interpreted. Working with the office dress codes and breaking them down.

    The intention is to explore the relation between 2D-3D in garment and print, using distortion to create new silhouettes and characters. Inspiration is taken from 80´s movies set in the office space and 90´s casual wear.

    Working without restrictions when combining transferprinted characters/garments and real garments where the “Casual Friday” theme is always present. Photos of real people were taken to keep an essence of reality throughout the line-up. The silhouettes, characters and garments created in Photoshop is based on how the de-signer would usually draw them with paper and pen.

    What could be defined as missing today is the interpretation of 2D prints working it´s way towards 3D in a more direct way, as well as going from 2D to 3D in the line-up. To actually be able to put a nice silhouette together in the computer and then keep on working on that same silhouette on body. By working with transparent monofilament fabrics there is also great ways of what to show underneath.

    The results show that the relationship between 2D prints and 3D garments is striking and a good source for new design solutions in garments. To cover one part of the body in 2D and then work on the rest in 3D has been restricting in a good way. New ways of altering the body has been found as well as new ways of constructing simple garments. By creating something strong in the stage of digital sketching made it possible to work in the same way practically. Keeping the flat 2D feeling even though you´re working with something in 3D.

  • Nagel, Mona
    University of Borås, Faculty of Textiles, Engineering and Business.
    Exploring digital innovations: mapping 3D printing within the textile and sportswear industry2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Digital innovations are about to overtake the supply chain systems and revolutionize the way of producing products. With the use of technology in the value chain a sustainable development can be generated and developed. The usage of digital tools for manufacturing can minimize waste and further develop sustained processing. 3D printing is a technology that produces products by adding layer by layer of material. The additive manufacturing process theoretically produces no waste and aims for a sustainable and efficient processing. The textile and sportswear industry adopted this process for high fashion or functional performance products. Especially in the sportswear sector the process shows great potential. Brands like Adidas, Nike and Underarmour adopted the process in order to create midsoles for performance shoes. This research aims to identify the potential of 3D printing for the textile and sportswear industry. The purpose of this research is to explore the advantages and disadvantages of 3D printing within the textile industry and sportswear value chain, to survey where are potential solutions to reduce waste. The qualitative research consists of a theoretical and empirical part. The study begins with a systematic literature review that presents the state of the art of 3D printing in the textile and sportswear industry. In order to add empirical data, interviews with five experts from academia and industry have been conducted. The experts work with 3D printing and three of them with 3D printing and textiles. The case study methodology was chosen in order to compare a small number of cases and their approaches. In order to answer the research questions, the empirical data was thematically analyzed and one overarching theme and seven sub themes emerged. The sub themes were compared to the effects and challenges of 3D printing for the textile and sportswear value chain that emerged from the literature review. The findings show that there are several advantages as design freedom and customization and disadvantages as slow production speed and costs. 3D printing is mostly used as an additional process when implementing the process in the textile and sportswear value chain.

  • Oksanen, Essi
    University of Borås, Faculty of Textiles, Engineering and Business.
    What is cool and who is in?: Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by stigmatising those idiosyncrasies that exist beyond generally accepted norms of consumption. In relation to clothing and children’s socialisation, that stigma becomes treated differently, in a violent manner, compared to those who dress accordingly to the norms. Nevertheless, a solution for the issue is commonly sought in consumers, and not in marketers.

    Purpose: The purpose of this study is to examine Finnish marketing communication practitioners’ perceptions of the phenomenon and responsibility of brand and clothing-related bullying, and to explore activities that are associated with inhibiting the bullying behaviour. Additionally, pedagogical marketing communications is discussed in relation to the other prevention activities to explore how the concept is interpret by marketing practitioners.

    Method: The research was interpretivist and qualitative by nature. A method of semi-structured interviews was chosen to explore marketing communication practitioners’ perceptions of the subject matter.

    Findings: The findings of this study indicate that marketing communication practitioners do not consider children as competent, but rather as vulnerable social beings when it comes to consumer life. Being perceived as such, the practitioners view parents, society and marketers responsible for providing solutions to the complex phenomenon, which according to the practitioners has ultimately stemmed from the structural development of societies in which digitalisation and social medias play an integral part.

    Contribution: The research has three identifiable implications on both theoretical and practical fields of fashion and marketing. First, it gives valuable information on how marketers view children as a market. Second, it provides a new, marketer’s viewpoint of to look at the phenomenon. Third, it recognises the marketers to have their roles as consumers beyond their roles as marketplace authoritatives.

  • Omrec, Anja
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Eriksson, Mathilda Marie
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kanalval i modebranschen: Konsumenters tillvägagångssätt vid val av handelskanal - online eller offline.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The fashion industry has experienced a dramatic change over the last few years, where e-commerce takes over more and more. The future forecast for physical stores looks relatively gloomy and are expected not to remain in the near future. This is due to the so-called retail death, which means that e-commerce is taking an increasing place in consumer choice of trade channel. This fact indicates in the reduced number of purchases in physical stores which results in an uncertain future for the offline channel. The purpose of this study was to investigate in which channel, online or offline, today’s consumers choose to buy their clothes and what aspects that can affect the choice. The paper has been conducted using a survey together with an overall literature study. The result clarifies that it was very even between online and offline channels, but according to this study, consumers still prefer to shop their clothes via offline channels. Based on our study, it can also be argued that factors that may affect a consumer in the choice of purchasing channel include security, supply, service, time, location, social environment and the level of convenience. The result can hopefully be a tool for businesses, traders, retailers and other stakeholders. Based on the study results, we advise companies that they should prioritize segmentation of their customers in order to direct their business properly. Companies that can do business online and offline hold an advantage since consumers nowadays tend to switch between different channels. Offline channels should place great emphasis on the location and focus on supply and service. Online channels should take into account the factors of convenience, time, supply and safety. This can be achieved by offering generous terms of return, good product descriptions and offering a wide range of products.

  • Limberg, Louise
    et al.
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Nolin, Jan
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    KB on the web: An investigation of the Swedish National Library website 1998-20182019In: I bildningens tjänst.: en vänbok till Gunilla Herdenberg / [ed] Svensson, Ingrid, Stockholm: Kungliga biblioteket , 2019, p. 67-85Chapter in book (Other academic)
  • Palmgren, Eleonora
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Strömberg, Melanie
    University of Borås, Faculty of Textiles, Engineering and Business.
    Intern kommunikation kring marknadsföring av hållbara produkter: En kvalitativ fallstudie2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the last decade, several retailers have raised the issue of environmental impact and implemented a solid sustainability work containing strategies and goals.  Retailers are often encouraging their consumers to buy their sustainable alternatives by using green marketing. Even so, consumers may experience difficulties in discovering which products is sustainable and to what extent. If companies doesn’t have a distinct marketing strategy of their sustainable assortment they risk consumers to prioritize other products. Thus, the purpose of this study is to investigate and create an understanding of how a company’s employees work internally and communicates regarding the marketing of their own-designed products. An illustrative case study of a leading retail company operating in the Nordic region within fashion and home furnishing has been used as a tool to fulfill the purpose of this study. With the help of a qualitative research design, empirical data in the form of interviews, observations and content analysis have been collected. By using translation theories, we have developed descriptions of how ideas can occur during implementations in a company regarding their marketing of their own designed sustainable products. The investigation has shown that introducing marketing for specifically sustainable products can be complex.  It’s knowledge- and research intensive and can appear as a long-term changing process. It’s preferable that all the departments within a company interacts and communicates clearly with each other, for the marketing to be similar in all company channels. Further research is recommended to investigate how customers perceive retail companies‘ communication of sustainable products in order to gain the customers' perspective and opinions on the subject. 

  • Papú Carrone, Natalia Lorena
    University of Borås, Faculty of Textiles, Engineering and Business.
    Circular Knowledge Creation: A case study of knowledge creation processes within denim companies striving towards circularity2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background – Circular business models, CBMs, are an emerging topic of interest within the textile and clothing, T&C, sector. They provide a new framework to tackle current environmental and social issues by redesigning a linear model previously base on the assumption of endless availability of fossil fuels and other natural resources. CBMs change these underlying assumptions in order to be regenerative and waste-less. A company´s knowledge has to be aligned with the overarching paradigm and assumptions that guide the business model, hence, the process of creating new knowledge to sustain this shift, appears to be essential. Knowledge creation enables businesses to continuously adapt to new contexts and prevent them from becoming obsolete. As such, it constitutes an enabler to develop the internal capabilities of companies to innovate.

    Purpose - This study is focused on understanding how knowledge is created within T&C companies in the shift from a linear business model to a circular one. It is of interest for the study to uncover the ways in which knowledge about circularity is created and translated into business practices. Further, it also expects to explore the companies’ main internal barriers identified in this process.

    Methodology – The research was conducted through a single case study with an abductive approach, building on the theoretical perspective of Nonaka and Takeuchi’s knowledge creation theory and the SECI model for knowledge conversion. Semi-structured interviews with Dutch denim company employees were the basis for collecting primary data, supplemented by secondary data gathered through archival review. The data was analysed qualitatively through thematic content analysis.

    Findings – Results show that knowledge creation is enabled by personal motivation, company focus on circularity and long-lasting business relationships. Several knowledge creation practices related to the dimensions of socialisation, externalisation, combination and internalisation are identified, while different levels of process and knowledge complexity can be observed within each dimension. Internal barriers hindering circular knowledge creation relate to the complexity of circular concepts, individuals´ time, personal interest and previous knowledge on the topic. System-oriented internal barriers relate to finance, scale and company focus. Further, the role of regulations, as an external system-oriented barrier, is considered of relevance for this research.

    Practical implications & Research limitations – This thesis creates new insights into a relatively unexplored area, knowledge creation processes in the context of CBMs. Further the specific delimitation to the denim segment within the T&C sector, shares experience and guidance with practical implications for knowledge management, from companies within a segment which has a high degree of product and process innovation compared to other T&C segments.

  • Snedker, Christine
    University of Borås, Faculty of Textiles, Engineering and Business.
    Knitted objects: Exploring flat knitting as a technique to design form2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This work places itself in the field of textile design, knitting and three-dimensional objects. The primary motive is to investigate flat knitting as a technique to design form. The aim is to explore the possibilities within flat knitting in order to explore the relationship between knit and non-textile components to achieve three-dimensional forms for sitting. The design process consisted of experimental sketching on a flat knitting machine and small prototypes were produced. Rib, plain knit and mesh structures were tested in combination with partial knit, intarsia and plating. These bindings and techniques were combined with steel constructions to explore possibilities for shaping and function. By integrating a non-textile component as support in the knitted samples three-dimensional objects are created. The outcome of the study is a collection of knitted objects. Common for these is that they all suggest a function in relation to seating. The textile in the construction serves a function, an aesthetic expression and as the connection material in the construction. For further development, the possibility of creating textiles for furniture with capabilities for changes in expression and function can be explored.

  • Swahnström, Sara
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hultén, Agnes
    University of Borås, Faculty of Textiles, Engineering and Business.
    “Paris Measurements”: The Inertia of the Thin Ideal on the Runways of Paris Fashion Week2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background - Welcome to the 2010’s and its visual information culture informing about the century-old ideal of thinness, by sending (almost) exclusively thin bodies down the runway of Paris Fashion Week (PFW). This, while at the same time the academia and mass media are repeatedly articulating the necessity of a more ethical aesthetic within the fashion industry, while the argument that “thinness sells” lack empirical support, while measures are taken around Europe to discourage media bias and encourage healthy bodies walking the, and while the body positivity movement – applauding the diversity of body types – is on the rise in the Western society.

    Problem - How can it be explained that PFW, as an event organized to communicate the latest trends, and as an institution of a concept that thrives on change, is being stuck in an inertia of thin models? The purpose of this qualitative study is to explore the explanations for the idealization of thin bodies in regard to female runway models, to be found in visual representations of PFW. Examining the paradox of the idealization of thin bodies has the potential to reveal the measures necessary to establish practices of ethical representation in the realm of PFW.

    Method - The search for explanations to the inertia of the thin ideal on the runways of PFW is based upon a qualitative research design and a method of semi-structured interviews. The sample consisted of fourteen people involved in the event of PFW. It is framed within three theoretical perspectives: the trickle-down, trickle-across and trickle-up theories – associated with authors such as Simmel (1957), King (1963) and Blumer (1969a; 1969b); a theoretical view of the relation between fashion, clothes and the body provided by Barnard (2014) and, lastly, the Organizational Ecology Theory presented by Hannan and Freeman (1977; 1989).

    Findings - The findings suggest that the inertia of the thin ideal on the runways of PFW is explained by the thin body not only being part of a long history and tradition of creating and showing fashion, but also being dressed in aesthetic value. At the same time, the explanations to the idealization, or inertia, of thin bodies on PFW are found to be multiple as well as paradoxical, a conclusion serving as an explanation in itself.

    Conclusion – It is difficult to point out the explanation to the inertia of the thin ideal – both in terms of factors and actors – not at least due to the explanations stemming from both social and cultural as well as economic aspects of fashion. As a consequence, every actor part the fashion industry need to understand the effects as well as the extent of idealization of thin bodies, and start to realize that public health is more important than profits.

  • Thongpila, Kamolchanok
    University of Borås, Faculty of Textiles, Engineering and Business.
    Fabricated Future: applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. Consequently, a descriptive quantitative research approach was utilized to conduct the study. The data were collected physically and virtually via a web-based survey. A total number of 393 responses from Thai millennial consumers who live in Bangkok and its vicinity were analyzed with the application of structural equation modeling. The result demonstrates that environmental concern, attitude, and perceived behavioral control have a significant relationship on purchase intention of green apparel, shoes, and accessories made from recycled plastic. Environmental concern also positively mediates the green attitude and has a stronger correlation toward attitude than purchase intention. The subjective norm, on the other hand, shows no significance. 

  • Walldén, Sophie
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Priebe, Victoria
    University of Borås, Faculty of Textiles, Engineering and Business.
    Almén, Naomi
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kroppsideal och konsumenten: en kvalitativ studie om butikernas effekt2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this essay a qualitative survey method has been applied in the form of focus groups,individual interviews and observations to investigate and attempt to understand how bodyideals are communicated in clothing stores, and whether young women are affected by this.To determine which variables that takes part in this process a linear communication modelhas been used where the effect on the recipient are in focus.The research previously conducted in the field has found that the meeting between clothesand the body is often problematic. How and why this happens is a question bigger than wewill be able to fully answer in this essay. However, we can say that it should be in thecompanies and retailstores best interests to improve the current climate. This by reviewing itsvisual communication and size range.

  • Yamashita, Kyoko
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Stenson, Emma
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sexually Objectified Male Portrayals in Fashion Advertisements: Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change.

    Research Purpose: The purpose of this research is to analyze Swedish male's perspectives of male representations in fashion advertising, specifically, sexualized, and objectified male representations and its effects on brand image.

    Methodology: For this study, a qualitative research method with a deductive approach was applied. The data collection was conducted through semi-structured interviews, using a topic guide based on the proposed analytical framework by Edell & Burke. 17 stimulus in the form of advertisements were chosen from internationally well-known brands as well as Swedish brands within the time frame of the last ten years, from 2013-2019. 17 semi-structured, in-depth interviews with Swedish male adults between the ages of 25-57 were conducted.

    Findings: The findings, in relation to RQ1, showed that the aspects emphasized by Swedish male adults in discussing sexually objectifying images of men in advertising are: “lack of reality”, “body focus and lack of purpose”, “lack of new-thinking” and “lack of inclusion and self-identity with brands”. The findings, in relation to RQ2 showed that the men’s negative feelings, judgements, beliefs and attitudes about and towards most of the brands and advertisements resulted in a negative or ambivalent brand image. An exception to this was the men’s positive feelings, judgements, beliefs and attitudes towards the American Eagle and Dressman which resulted in mostly a positive brand image.

    Conclusion: In conclusion, the findings of this thesis confirms firstly that the aspects emphasized by Swedish male adults in discussing sexually objectifying images of men in advertising are: “lack of of reality”, “body focus and lack of purpose”, “lack of new thinking” and “lack of inclusion and self-identity with brands”. Secondly, Swedish men’s attitudes towards sexually and objectified males in fashion advertisements resulted in a positive, negative, or alternatively, an ambivalent brand image being created, depending on the context the brand image was analyzed from.

    Theoretical Contributions: This thesis contributes in several ways theoretically to literature on the topic of advertising, gender stereotyping and sexualizatiom in relation to the advertising of males. Firstly, it highlights a modern phenomena which has been overlooked in previous research. Secondly, it contributes to new areas of consumer attitudes, in this case Swedish male adults, which has not previously been thoroughly investigated. Lastly, this thesis contributes with updated, descriptive as well as specific information on the phenomena and ultimately creating and generating a better understanding of the phenomena: sexualized and objectified men in fashion advertising and the effects it has on brand image. 

  • Andersson, Olivia
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Jonsson, Linnea
    University of Borås, Faculty of Textiles, Engineering and Business.
    Konsumentattityder: En kvantitativ studie om två olika generationers attityd mot E-handeln2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The rapid technological development that has taken place over the past two decades has led to new innovative opportunities for today's consumers. Purchases are no longer limited to opening hours or visits to physical stores and a large part of clothing is being purchased through e-commerce companies. The purchases, that are being made through computers, tablets and smartphones, are global and statistics shows that e-commerce will continues to grow as well as the technological progress will continue to develop.

    The purpose for this study is to investigate whether age affects consumers' attitude and willingness to shop clothes through E-commerce. Our study will be delimited to three selected barriers to E-commerce which are: safety, service and user-friendliness. Our results shows a significant correlation between consumer age and their attitude towards E-commerce. Our survey confirms that our older target group generally has a more negative attitude towards E-commerce compared to our younger target group. Furthermore, our results shows that there are differences between our target groups views on service, safety and user-friendliness when it comes to purchasing clothes through E-commerce.

    Additionally, our study intends to contribute to a deeper understanding of the ongoing change in consumer behavior that occurs as a result of digitalisation and how the various customer segments adapts.

  • Bayazit, Gizem
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Nilsson, Jenny
    University of Borås, Faculty of Textiles, Engineering and Business.
    Törnqvist, Lovisa
    University of Borås, Faculty of Textiles, Engineering and Business.
    Attraktion till artificiell intelligens: En kvalitativ studie av generations Z:s uppfattning av robot influerare online2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Influences are currently the most attractive tool in marketing. Due to the development of the AI-technology a modernization has taken place in form of robot influences. The aim of this research is to study the way robot influencers are received by potential customers with a demarcation to generation Z. A qualitative approach in the form of group interviews have been carried out. The interview participants were in the age of 20-25 and are all active Instagram users. After an analyzation of the material four main themes could be distinguished. The result presentate that generation Z has a split perception regarding robot influencers. Several of the participants perceived the phenomenon as unfamiliar and hard to relate to, but at the same time there was a feeling of attraction purely because of the news factor. Another aspect that was mentioned by the participants was a sense of changing ideals, due to an emphasized feeling of inadequacy and unrealistic expectations, developed among the growing popularity of virtual influencers. The key point from this study is that the kind of marketing that participants find most credible, depends on what type of product it is and the type of relationship that previously has been built with said robot influencer.

  • Eldforsen Nilsson, Linnea
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Tavridis, Emilia
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kundfokuserad produktutveckling: Kundens påverkan på den textila produktutvecklingen och hur CRM kan förbättra detta2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The main purpose of this study is to investigate how the customer influences the product development within the textile value chain and whether CRM can improve this.

    Method: The research approach of this thesis is deductive and both a quantitative and a qualitative research have been conducted. Data has been collected through a survey and in-depth interviews.

    Results and conclusions: The study has examined how willing consumers are to participate and influence the textile product development through their own ideas. After data collection, in-depth interviews and questionnaire surveys, the study shows that the use of CRM- conditions are necessary to implement for textile operators to remain up-to-date in the market

  • Gran, Åsa
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ljungberg, Julia
    University of Borås, Faculty of Textiles, Engineering and Business.
    Konsumenters syn på återanvändning av kläder: En jämförelsestudie i Sverige om konsumentbeteende i olika åldrar.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today’s fashion consumption has led to a big amount of clothes being thrown away for no reason, greatly impacting the environment. The fashion industry has been identified as a big contributor to the plastic pollution of the oceans and is also responsible for 20 percent of the global water waste and 10 percent of the globe’s total carbon dioxide emissions. In this qualitative study, an investigation is made as to whether consumers in Sweden are willing to buy their clothes second hand instead of newly-produced and how the second hand market can grow and become better and more attractive. In order to learn about the consumers’ habits linked to shopping, a survey was conducted by people of all ages. Semi-structured interviews were also done with companies within the second hand sector to further learn about the business. The outcome of this study shows that the second hand market has grown over the last few years and that the biggest reason for people to choose second hand is because of environmental factors. Furthermore, the study finds that the youngest generation, people under the age of 20, is the group that is the least interested in second hand, which is a cause for concern since this group is the consumers of the future.

  • Högberg, Nicole
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Westerberg, Klara
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sjögren, Fanny
    University of Borås, Faculty of Textiles, Engineering and Business.
    Modeindustrin och Blockchainteknologi: ett nytt sätt att uppnå transparens2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Transparency has become a widely discussed topic within the fashion industry. One of the factors pushing this trend is a greater occurrence of consumer request for it. However, one of many issues that fashion businesses are faced with is how to gain full access of information regarding their supply chain. A global sourcing strategy that next to all companies in the industry have applied contributes to the complex and sprawling nature of the supply chain. Therefore, new technological solutions to track products from fibre stage to end consumer are of necessity. Blockchain technology has the potential to aid businesses achieve a greater control over their supply chains. As industries other than the finance sector are exploring and implementing the technology, new ways of usage are discovered. Blockchain could therefore be the solution to meet the supply chain management issue which is currently permeating the fashion industry.  The technology, as a distributed digital ledger connecting all parts within the supply chain, is showing promising ease of challenges such as transparency, traceability and securing of information. The purpose of this paper is consequently to investigates the potential of blockchain technology within the fashion industry, to thereby solve the issue of transparency. Through a multiple case study based on various fashion businesses, the result indicates that the problems faced by these companies could be favoured with a blockchain implementation. One of the reasons why is because fashion companies tend to only have control of tire one. Blockchain enables transparent information sharing through all parties involved. However, practical examples need to be investigated and invented in order for fashion businesses to implement the technology onto their business models. 

  • Granström Johansson, Louise
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Torstensson, Emmy
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ljunggren, Amanda
    University of Borås, Faculty of Textiles, Engineering and Business.
    CSR och transparens: Hur påverkas köpintentioner?: en kvalitativ studie om konsumentattityder i förhållande till modeföretags ansvarstagande2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It has become increasingly common for fashion companies to implement CSR and transparency in their businesses in order to inform consumers about their sustainability work and responsibility. As a consumer, however, it can be difficult to perceive and interpret the information regarding these areas that the company intends to. The study examines how the two generations of Baby Boomers and Generation Y perceive the phenomenon of sustainable fashion, CSR and transparency and what factors affect the buying intention of Baby Boomers and Generation Y from companies that engage in these areas. A total of 18 semi-structured interviews were conducted, of which half of the informants belonged to Generation Y between the ages of 22 and 28 and the rest belonged to Baby Boomers aged 54 - 61. In the interviews, the informants described their views and perceptions about sustainable fashion, CSR and transparency and how they perceived the communication of these concepts. After a thematic analysis of the empirical data material, it has been established that both Generation Y and Baby Boomers perceived the communication of fashion companies' sustainability work, CSR and transparency as both unclear and difficult to access. The information communicated has thus been received with some degree of skepticism. All respondents stated that CSR and transparency in the fashion industry are important to implement and communicate, but consensus was that these ultimately did not significantly affect their buying intention. 

  • Larsson, Jakob
    University of Borås, Faculty of Textiles, Engineering and Business.
    Cirkulär ekonomi: Vilka krav ställs på ett textilföretag för att produktutveckla efter en cirkulär modell2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The textile industry today accounts for 37% of the total industry in Europe, an industry which is classified as one of the most environmentally damaging of all industries where in 2015 it released 1.2 billion tonnes of carbon dioxide. One of the reasons for this is the many environmentally hazardous processes that are part of the textile value chain from a maiden resource to a finished garment. These processes consist of an extreme use of water which means that 50% of the water used cannot be reused, extraction and uptake of oil, transports worldwide by boat, cars and aircraft and the use of non-renewable energy in production. Trends come and go faster than usual in today's fashion industry and consumers want to follow these trends and as a result, shop ever more. That a garment then goes through all these environmentally destructive processes that damage our environment for being used for a short time by a consumer and then discarded for a new trend has emerged and new garments have to be purchased.

    Textile companies today have realized that a change in how they develop products must be done to reduce the environmental impact that the textile industry is doing today.

    This work consists of a literature study and an observation of a case company. The literature study deals with the topic of circular economy and its sub-concept. The observation of the case company consists of interviews with selected persons in key roles of the case company and an examination of the case company´s tech-packs. The result shows how the case company is developing products today, which are later compared in the discussion where also the measures that the case company should take to product develop by a circular model.

  • Lindahl, Astrid
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Andersson, Nathalie
    University of Borås, Faculty of Textiles, Engineering and Business.
    Westman, Pauline
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kundvärde i konsumentreturer: En jämförande studie om hur svenska e-handelsföretag inom modebranschen skapar kundvärde genom returns management-processen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

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  • Nyberg, Sara
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Örngård, John
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hedlund, Max
    University of Borås, Faculty of Textiles, Engineering and Business.
    Rebranding med företagsarvet i beaktning: en balansgång mellan tradition och innovation2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the ever changing fashion industry, rebranding is becoming a common strategy for companies to stay relevant. A rebranding process can consist of everything from subtle visual changes to more extensive processes as in changing a corporate strategy. The purpose of rebranding is to increase the brand equity, however if the processes isn’t executed properly it may have the opposite effect. Eton is a Swedish fashion brand that specializes in shirtmaking, they were founded in 1928 in Gånghester outside of Borås. This study examines how they have maintained their relevance on the market through rebranding without disregarding their brand heritage. The purpose of the study is to investigate the relationship between rebranding and brand heritage at Eton.

    The result shows that Etons attention to detail, internal education and their commitment to the core values are the key factors to their success. There is an internal well established understanding of the rich history of the brand, however the study shows that Eton could communicate this more effectively to external stakeholders. This study shows that rebranding has affected Etons brand heritage.

    In this case study, data has been collected through semi-structured that has taken place with representatives with management positions of Eton. The data material has been processed by inductive thematic analysis. The theoretical framework describes different models regarding the fashion cycle, the effect of brand heritage on purchasing intentions and the difference between evolutionary and revolutionary rebranding. In the discussion the relationship between these factors are investigated.

  • Olenmark, Camilla
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Westford, Louise
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lantz, Alva
    University of Borås, Faculty of Textiles, Engineering and Business.
    Fast fashion tvättar kläder gröna: en kvalitativ studie kring förekomsten av Greenwashing i hållbarhetsrapportering hos svenska fast fashion-företag2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The phenomena of fast fashion provides, not least, cheap fashion for everyone with news every week, but contributes to mass production as well as mass consumption. Every step of the fashion- and textile supply chain causes damage to the environment, where the expansion of both production and consumption contributes to increased impact on the environment. In accordance with environmental problems one can question the social responsibility in terms of cheap production in developing countries. The work of sustainability is oftentimes based on a CSR strategy with focus on the Triple Bottom Line, where social-, economical- and environmental aspects act as keystones. It occurs a double message when a fast fashion company claims to be a sustainable company or work with sustainability questions, when they at the same time contributes and urges consumers to consume even more. Due to the current “climate era”, CSR has in many cases turned into a marketing tool aimed to enhance the brand image of the company, instead of being used for its actual purpose. Green marketing is being used in order for the company to differentiate itself on the market, since “green” sells it creates an opportunity for companies to “wash their products green”, also known as greenwashing.

    Aim: The aim of the study is to compare the reporting and work of sustainability among four Swedish fast fashion companies, and investigate to what extent greenwashing may occur in connection with CSR. The intention is to increase the understanding for the principle of fast fashion in relation to sustainability as well as contribute with a critical rethinking perspective regarding the work of sustainability and consumption of fashion.

    Methodology: The study is based on a qualitative content analysis where sustainability reports from four Swedish fast fashion companies have been studied, regarding the years of 2012, 2015 and 2018. The data collection derives from themes and questions which are anchored from the theoretical framework. The following essay is written in Swedish.

    Findings and conclusion: All of the studied companies report their sustainability in different ways and extent but with similar content. The three keystones are at the same time applied in varied degrees and takes place in a varied extent among the companies. The result shows that greenwashing occurs in the reports, however it can’t be stated whether the companies can be classified as greenwashing-firms or not. Furthermore, fast fashion companies need to have a more critical approach towards the business model as such, which urges to mass production and mass consumption regardless if the garment is marked with a green label.

  • Ranweg, Matilda
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Karlsson, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Johansson, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sustainable development in the Indonesian textile industry: A qualitative study of drivers and barriers met by brand manufacturers2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today's textile industry is developing and all the more companies are starting to focus on sustainability issues, as demands from society rapidly increases. The aim of this study is therefore to identify what pressures are put on companies within the textile sector in Indonesia from both internal and external stakeholders. Through this, an identification of drivers and barriers that are met while working with sustainable development is defined. Research on sustainability within Indonesia's textile sector is today very limited. Because of this, a qualitative design with semi-structured interviews with brand manufacturers active within the Indonesian market has been conducted. The chosen method was found to be best suited to obtain a deep understanding of the actual situation in a short period of time. The study is based on three companies, all located in Bali where the interviews also took place. Results indicate that brand manufacturers in Indonesia do not experience any pressures from stakeholders. However, when working with sustainable development there are drivers and barriers that has an impact of these initiatives. The respondents all shared a personal interest and devotion in sustainability matters but experience great difficulties working effectively to develop in these areas, given the state of the Indonesian textile industry today.

  • Ågren, Jesper
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Olsson, Johan
    University of Borås, Faculty of Textiles, Engineering and Business.
    Persson, Robin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hållbar marknadsföring inom svenska modeföretag: En utforskande studie om dess påverkan på konsumenters förtroende2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Companies that are currently operating in the fashion industry have strong expectations from the outside world to act sustainable in their actions. In recent years, the consumer knowledge regarding the sustainable problems in the social, economic and ecological sectors have increased. This study identifies how Swedish fashion companies practice green marketing, and how brand, transparency and greenwashing as factors in sustainable marketing affect the trust of consumers belonging to generation Y. A theoretical framework was established with a theoretical model on how the various factors affect consumer trust. The data that the analysis of the study was based up on, was collected through interviews with the three Swedish fashion companies H&M, ARKET and Nudie Jeans, as well as two focus groups with consumers belonging to generation Y. The analysis shows how the selected Swedish fashion companies use direct and indirect communication in their sustainability work. Additionally, it is shown from the study's analysis that branding and transparency affect consumer trust positively, but that greenwashing has a negative effect on consumer trust. 

  • Lind, Amelia
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hageström, Anneli
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kläduthyrning - framtidens textila konsumtionssätt?: En undersökning av möjligheter för prenumerationsbaserad uthyrning av textila friluftsprodukter i Sverige2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study investigates possibilities for the development of subscription based rental of outdoor clothing, with a base in a test project launched by company X. The study examines if there is a potential market for subscription-based outdoor clothing rental, what is required from such a service for consumers to switch from buying to renting their clothes and how such a concept can be designed to make the product range feel sufficient and personal for every customer.

    The study is implemented with a mixed method. The result is proving that there is a potential market for subscription based outdoor-clothing rental, but that many consumers don’t have the same need to update their outdoor clothes as often as their everyday clothes. The respondents are most interested in a package-offer based on their activities. Among the ones not interested in subscription based rental, the majority answered it’s because they want their clothes available at all times. Added value is needed to attract consumers to rent instead of buy, which could be gained by creating a community among the users. Other important aspects to gain value is through price advantages, availability and flexibility. The product range should be personally adjusted but with freedom of choice. Seasonal based subscription is an interesting option since many of the respondents want to use the product for a longer time. Logistic solutions are also discussed in the study and one option is to use agents who arranges swaps in smaller cities where there are no stores. The importance of focusing on a niched consumer are displayed, as well as the need of a great change in consumer attitude to be able to change habits and consumer behaviour.

  • Astorsson, Elin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Passform på kavaj- grundmönster: En studie om hur balansen mellan framstycke och bakstycke påverkar passformen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is developed in collaboration with a large Swedish fashion company that has had recurring problems with the balance between front and back of women's jackets. The problem arises regardless of which supplier has made the pattern or which test person is testing the garment. The purpose of the study is to investigate what causes balance problems between front and back of women’s jackets and how it can be corrected. The study examines various constructions from literature, which are further worked on to achieve a good fit. The final design is then compared to the company's jacket that receives balance problems to see what actions should be taken on these jackets.

    The study is performed through pattern design in a CAD program, then prototypes are being sewn. Finally they are tested on one dummy, three test persons and it is also tested virtual on an avatar in a 3D simulation program. The differences in fit between the unbalanced jacket and the new balanced prototype are analyzed during tests. The result shows a basic pattern of a jacket where the company's recurring balance problems have been corrected. During the study it appears that the balance problems between the front and the back are linked to how long or short the lapel is. The tilt of the shoulder seam is also of great importance for the garment's balance.

  • Blomqvist, Lise
    University of Borås, Faculty of Textiles, Engineering and Business.
    Tejpning av sömmar för vattentäta plagg: En studie där tejpade sömmar granskas och testas2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is a bachelor thesis in design technology. The study is done after an internship at a Swedish company that produces work wear. The company, which today is my client, has an interest in starting its own production of the product group 3-layer jackets.

    For the company, it is seen as a challenge with the product group, which created a curiosity with me in exploring the subject. A 3-layer jacket requires taping to become a waterproof garment, and this is something that requires a lot of resources, time and knowledge.

    When starting a new product group, the work needs to start from scratch with the right choice of material, and then move on to the right design and sewing. The content of the study is angled to examine the taping of 3-layer material and the construction of its seams. The purpose is to produce important information and identify what is difficult when taping. The study's results are largely based on tests of the taped prototypes sent for testing via an external test institute.

    Production of products consisting of 3-layer material is dependent on many different factors during both sewing and construction and therefore becomes a broad subject, but the study has managed to scrape a little on the surface and come to conclusions that can be helpful in product development of 3-layer products.

  • Hansen, Helena
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Albinsson, Suzanne
    University of Borås, Faculty of Textiles, Engineering and Business.
    Enzym för att motverka fällningar av oligomerer: en jämförelse av hjälpkemikalien Sera Con P-NSI och enzymet cutinase NS59038 i färgningsprocessen för Trevira CS2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the dyeing process of polyester (PET) the temperature goes up to around 130℃ and as a result oligomers migrate out of the PET fiber. These oligomers create problems as white precipitates that deposits on the material and the inside of machines. This leads to a reduction in machine efficiency, as well as a change of material appearance. One common method for limiting the problem is to add help chemicals in conjunction with the dyeing process. According to results from previous studies, Novozymes A/S claims that the enzyme cutinase NS59038 has reduced the white dust on the yarn of polyester.

    Based on the enormous quantity of PET that are produced every year, even a small reduction of the chemicals that are used would mean a huge difference. Chemicals that replace other chemicals can be questioned whether or not it can be seen as an alternative or if it disputes the purpose. From a sustainable point of view enzymes could according to Jajpura (2017) be seen as a better alternative because they are biodegradable, their reaction seldom form any byproduct and often requires less energy.

    The help chemical Sera Con P-NSI is used by Ludvig Svensson AB and is added to the dye bath in the dyeing process of the specific polyester Trevira CS (a flame retardant polyester fiber). The purpose of the project has thus been to investigate whether the enzyme cutinase NS59038 is an alternative to the help chemical Sera Con P-NSI, to reduce the problems with oligomers in the dyeing process of Trevira CS. The properties of the yarn have been compared by visual analysis with microscope, weight change, measurement of the color change with spectrophotometer and tensile strength. Methods used to detect oligomers have been FTIR, UV-vis spectrophotometer and black sulfur filter paper.

    Based on the analysis of the weight of the yarn, strength, color uptake and visual assessment, it can not be established that cutinase NS59038 would be an alternative to Sera Con P-NSI. Results from the analysis methods show differences in the mean, but no connection between the choice of dye recipe and the properties of the yarn can be detected. None of the precipitates that was predicted to arise on the surface of the yarn was ever detected. The results are therefore not considered sufficient to determine whether cutinase NS59038 affects the quality of the yarn compared to the help chemical Sera Con P-NSI.

  • Hansson, Louise
    University of Borås, Faculty of Textiles, Engineering and Business.
    Identifiering av passformsproblem: under framtagningsprocessen av en dam-byxgrund2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The company which this study is in collaboration with, has highlighted a complex of problems regarding production samples received from subcontractors. Because of re-appearing fitting problems, the company has chosen to develop basic patterns for different types of garments to make the production process more time and cost efficient when creating new products.

    Starting-point for this study is a basic pattern for women’s pants created from Öberg, Ersman, Cedervall and Svensson’s (2010) directions. A three-dimensional fitting software is used to make the development process of the pants more efficient. The company’s body measurement chart is compared to STU (1977) “Sizing systems for women’s clothing; Measurement charts and market-share tables”, SIS (2017) “Size designation of clothes; Size labelling based on body measurements and intervals” and three e-businesses to analyze deviations. Two different grading techniques are applied in this study to compare them both: (1) a subcontractor’s choice on how to apply grading coordinates based on a given chart with differential measurements from the company, (2) tutoring materials from school that are being used in correlation with STU (ibid) and SIS (ibid).

    This study identifies a problem regarding grading as this stage is passed on to the subcontractors. Here follows an importance of always verifying the grading that is applied onto the pattern, because there is no existing process of how this is managed at this current moment. The company needs to look over their body measurement chart, specifically regarding the chest, because deviations have been observed in this study.

  • Höjdén, Hans Magnus
    et al.
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    Thanas, Nikoleta
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    Prehospital smärtskattning och smärtlindring för patienter med demens och suspekt höftfraktur2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Personer med demens har en ökad risk att ramla och åsamka sig en höftfraktur vid fall i hemmet. Att drabbas av en höftfraktur orsakar akut smärta och lidande. Flertalet internationella studier visar på att patienter som är dementa och får en höftfraktur bedöms i mindre utsträckning avseende smärtskattning vilket kan försvåra optimal prehospital smärtlindring. Utebliven individuell smärtskattning och smärtlindring medför onödigt lidande. Syfte med studien är att belysa metoder för smärtskattning och smärtlindring för patienter med demens och suspekt höftfraktur prehospitalt och som metod valdes en litteraturstudie. Författarnas smalspåriga avgränsning och urval gav inte så många träffar som önskat och sju artiklar ligger till grund för resultatet och som var kopplat till vårt syfte med frågeställningar.

    Resultaten visar att fördröjd smärtlindring och individuell utvärdering med bra, enkla implementerade smärtskattningsinstrument saknas. Idag finns VAS mätinstrument för generell smärtlindring inom prehospitala sjukvården. Det saknas evidensbaserade beslut på individuell skattning av smärtan prehospitalt hos patienter med kognitiv svikt (demens) i samband med höftfraktur. PAINAD och Abbey Pain Scale är två (av 35) mätinstrument som skulle kunna vara användbara inom den prehospitala akutsjukvården hos denna patientgrupp.

  • Islamovic, Sanela
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Den didaktiska musiken: En intervjustudie om hur förskollärare använder sig av musik i förskolan2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    INTRODUCTION

    The study deals with music in the preschool's activities in relation to the vocational role of preschool teachers, as well as the approach and attitude towards music teaching.

    BACKGROUND

    In the background of the study, the significance of music for children's development and learning is presented, where a previously relevant research is presented in relation to the own subject. Several studies that have been done earlier are based on the preschool teacher's methods in music teaching. In several studies, the socio-cultural theory emerges as a basis in relation to the purpose and questions of the study.

    METHOD

    The study has a qualitative method as a starting point where interviews have been used as aids. All facts and information were brought together and characterized and evaluated to see relationship and structure. Six preschool teachers were interviewed at three different preschools.

    RESULTS

    In the study's result, it is stated that preschool teachers relate music to joy and community, above all. It resulted in only a few preschool teachers watching music as a special subject. Most of the preschool teachers believe that music is a tool for learning in other subjects. All respondents describe that most music activities are orthodox. Majority emphasizes that music education where the doctrine of music is in focus does not exist. Only a few use music education where music skills stand as a fundamental aspect of the business.